MLS And Heineken presents David Guetta’s second “United At Home” charity livestream event
Major League Soccer and lager beer brand, Heineken, a multi-time winner of the World Branding Awards, has recently teamed up with David Guetta who hosted a livestream performance on Saturday, 30 May from New York City to raise money to help those in need during the global health crisis. It was a part of the MLS Unites, a league-wide platform designed to educate communities, entertain fans and elevate heroic efforts during the COVID-19 pandemic.
Guetta’s performance began after New York’s “daily clap” to acknowledge frontline and healthcare workers. Fans were encouraged to join the global audience to watch Guetta’s performance safely from home through Guetta’s Facebook, Instagram, YouTube, Twitter, Twitch, VK and TikTok channels, as well as MLS Facebook, MLS Twitter, MLS Twitch, MLS YouTube, and MLSsoccer.com.
“It’s an honour to work with Major League Soccer and Heineken for the second edition of ‘United At Home’ this Saturday. As a DJ, the crowd is what makes a show spectacular and despite the world remaining indoors during this time, we will be united again this weekend,” said David Guetta.
“I will play from an iconic location in New York and the show can be enjoyed from homes around the world. I hope to see you on Saturday and together we can make a real difference in raising money to help communities in need.”
The funds that were raised by the performance will be donated to the Mayor’s Fund to Advance New York City, which is NYC’s official fundraising arm for COVID-19 relief and is working every day to support vulnerable populations including frontline health care workers and essential staff, immigrant communities, domestic violence survivors, and others.
They will also be donated to Feeding America, the nation’s largest hunger-relief organisation, Fondation Hôpitaux de Paris – Hôpitaux de France, whose mission is to improve the conditions of healthcare workers and patients in hospitals across France; and The World Health Organisation‘s COVID-19 Solidarity Response Fund, which is ensuring frontline workers are equipped with essential protective wear, patients are receiving proper care, and efforts to develop vaccines, tests, and treatments are accelerated.
Guetta’s performance was at an iconic New York City location and was unveiled at the start of his 90-minute set. The stream feature appearances from first responders along with other special surprise guests. Selected fans over 21 at Heineken partner MLS clubs received exclusive access to a video conference room to enjoy the performance and got the chance to be featured on the global live stream.
“Nothing unifies and brings people together quite like music and soccer. ‘United At Home’ will provide a moment for us all to escape and celebrate whilst creating tremendous impact for many worthy charities,” said David Bruce, MLS SVP of Brand and Integrated Marketing.
“Major League Soccer is proud to join forces with a committed partner like Heineken and global icon David Guetta to build an event that connects soccer fans and leaves a positive impact in our communities.”
“As a brand that has been social networking since 1873, Heineken has always encouraged social experiences. With many of us still in lockdown or self-isolating, we understand the value of our social connection even more,” said Borja Manso Salinas, VP Brand Marketing, Heineken.
“That’s why we’re excited to be connecting fans digitally, enabling them to socialise responsibly, together with our long-standing partners at MLS, as well as the legendary David Guetta and his team.”
David Guetta teamed up with Inter Miami CF to play a 90-minute set packed with feel-good music in downtown Miami for the inaugural “United At Home” event in April. The performance has been viewed more than 25 million times (watch, here) and raised more than US$750k/£605.5k including a US$300k/£242.2k personal contribution from David Guetta.