Programme handout US$100,000/£77,660 in Scholarships to 31 Hispanic High School Seniors Pursuing Higher Education

In continuation of its ongoing partnership with the Hispanic Heritage Foundation (HHF), Colgate-Palmolive has proceeded to open application period for this year’s ‘Haz la U’ educational grant programme. The initiative will support the HHF’s Youth Awards programme through its community service category, focusing on community minded students. Thirty one winners will be selected based on a demonstration of excellence in volunteerism and leadership in 10 regions across the nation.

The ‘Haz la U’ programme has been promoting the importance of education among Latinos and has helped Hispanic high school students on the path to higher education over the past nine years. This year, eligible students can apply for grants online from now through October 2017. Colgate will distribute a total of $100,000/£77,660 to 31 students selected by the Hispanic Heritage Foundation for the educational grant to help finance their first year of college.

“Colgate strongly believes in the importance of preparing and giving future generations of Latinos the tools to become leaders in their communities,” said Carla Kelly, General Manager of Multicultural Marketing at Colgate-Palmolive. “It is a privilege to continue the partnership with the prestigious Hispanic Heritage Foundation as they share our commitment to the community and values the interest in supporting Hispanic enrolment in colleges and universities through financial support.”

Last year, to encourage more students to apply for a grant and pursue higher education, Colgate shared an English and Spanish language documentary short of former ‘Haz la U’ winner and first year college student Jennifer Muñoz, highlighting her path to educational success.

“We’re proud to partner with Colgate for ‘Haz la U, ‘ which will provide educational assistance and encouragement to young Latinos in America,” said Antonio Tijerino, President and CEO, Hispanic Heritage Foundation. “This programme invites students to celebrate their Latino culture, reinforces the importance of educational advancement and empowers applicants to become the drivers of their own destiny.”

Colgate is a National winner of the 2014-2015 World Branding Awards in the Toothpaste category.

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