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In celebration of its 40th anniversary, personal care brand Burt’s Bees has launched a retro campaign, Camp Burt’s ‘84 summer merch collection.
Burt’s Bees x Katahdin Woods and Waters National Monument
The limited-edition collection, which includes stylish clothing and accessory options, celebrates the brand’s environmental commitment and long-standing partnership with Katahdin Woods and Waters National Monument.
Endless Summer Vibe Collection Designs by Tavern
The collection, a collaboration with New York-based branding agency Tavern, is a tribute to Burt’s Bees’ archives. According to Tavern, the collection celebrates the brand’s role in preserving the national treasure with clothing, accessories, and gear designed for outdoor adventures.
The merch includes vintage tees and bucket hats, a custom towel, a hammock, a bandana, its brand’s beloved lip balm keychain set, stick-on patches, and limited-edition wild blueberry lip balm.
Camp Burt’s ‘84 Summer Merch Collection Back to The Roots
This collection underscores the brand’s long-standing commitment to sustainability. Back in 1984, Burt’s Bees was founded in Maine by Burt himself and his lesser-known business partner, Roxanne Quimby. Drawn together by their shared passion for nature, the founders made environmental preservation a driving force behind the brand.
As Burt’s Bees grew in the early years, Roxanne saw an opportunity to make a difference. In the 1990s, she used the profits from Burt’s Bees to purchase timberland in Maine, saving it from logging. For every case of balm sold, she bought one acre of land. By 2016, she had accumulated roughly 87,500 acres, which she then donated to establish the Katahdin Woods and Waters National Monument, ensuring its preservation for future generations.
The iconic yellow and red lip balm tube’s design inspired a reusable water bottle, towel, and hammock while also introducing the colours for a selection of smaller accessories. New balms in cardboard tubing cut down on plastic waste. Burt himself is heroed on a vintage upcycled t-shirt, echoing a retro graphic the Tavern team discovered of the founder riding a motorcycle.
In celebration of its founding summer in Maine, 1984, a collection of nostalgic merchandise has been released to complement your summer adventures. Relive the magic of that inaugural season and explore the collection at burtsbees.com.
