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Bata Celebrates 130 Years with a New Brand Campaign: “Make Your Way”
Bata, one of the world’s leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign: “Make Your Way.” This milestone highlights Bata’s rich history while marking an exciting evolution to strengthen its position as a top choice for consumers worldwide.
A New Era for Bata is For Gen Z
The “Make Your Way” campaign reflects Bata’s renewed focus on style, comfort, and affordability. It aims to attract a younger, trend-conscious audience while honouring its strong heritage.
Sandeep Kataria, Global CEO of Bata, said, “This campaign is about inspiring self-expression and confidence. At Bata, we make shoes to accompany consumers as they create their own path in life and build their road to the future.”
Strategic Vision
The new positioning, “Stylish, comfort-enhanced, affordable shoes for every side of you to make your way,” aims to connect with today’s fashion-conscious consumers, expand Bata’s customer base and drive further growth.
Furthermore, it will be communicated through Bata’s key labels: “Bata”, “Bata Comfit,” and “Bata Red Label.” This strategy positions Bata as the only major high-street footwear Retailer genuinely targeting ‘Every Side of You’ through authentic and heritage-rich in-house brands, covering every aspect of consumer life: dress, leisure and sport.
Global Campaign Rollout
Developed with the agency &Rosàs, the global campaign includes media investments, in-store storytelling, and a redesign of Bata’s e-commerce and social media approach. It will also feature do-good marketing efforts to inspire and support women across various disciplines. Starting in September in Europe, Bata will introduce a special 130th-anniversary edition of women’s ballerinas, supporting women in ballet and dance, fostering participation from diverse backgrounds, and aiding women facing economic challenges.
The Ballerinas are a fashionable reinterpretation of the original Batovka, an innovative shoe launched in 1897 by Bata that embodied the company’s vision of quality and affordability.
About Bata Group
Bata is one of the world’s leading shoemakers, selling more than 150 million pairs of shoes annually. With a comfortable fit, stylish design, affordable prices, and responsible manufacturing, Bata customers can feel good in their shoes—from their heads to their toes.
Founded in 1894, the family-owned business operates in over 56 countries across five continents. Bata designs, manufactures, and retails its own footwear, constantly innovating to find the perfect fit. Discover more about the brand, here.
About &Rosàs
Founded in 2003, &Rosàs is a leading advertising and communications agency based in Barcelona, known for its consistency, market awareness, and loyalty.
