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Miu Miu unveils Upcycled 2024, a unique addition to the Holiday collection that introduces a fully realised wardrobe for the first time. The Miu Miu Upcycled Holiday 2024 Collection is a stunning showcase of sustainable fashion and vintage-inspired glamour. Fronted by the enigmatic Emma Corrin, it celebrates the brand’s commitment to circular design and ethical practices.
Miu Miu Upcycled
Now in its fifth edition, Miu Miu Upcycled has become a vital pillar of the brand, both in product and aesthetic, seamlessly aligning with Miu Miu’s unwavering commitment to sustainability and circular design practice. Launched in 2020, Miu Miu Upcycled continues to breathe new life into cherished garments from the past, enhancing the experience of those who will wear them in the future. This project not only preserves the history of these pieces but also enriches the lives of new wearers with a sense of style and sustainability.
A Fashionable Ode to Circularity and Sustainability
The 2024 collection features four singular narratives: Upcycled leather, globally sourced; Upcycled kilts from the Fifties to the Seventies; Upcycled yarn, comprising remnants from the brand archive with an emphasis on colour; and Upcycled embroidery, showcasing samples of archival embroideries applied to a base of black chantilly lace. Each piece in the collection carries its own story and provenance, coming together to form a cohesive look.
The collection features a captivating array of upcycled garments, each piece a testament to Miu Miu’s innovative and forward-thinking approach to fashion. From repurposed kilts transformed into modern skirts to vintage leather jackets reimagined with contemporary flair, the collection offers a fresh perspective on sustainable luxury.
A Sustainable Celebration of Style with Emma Corrin as the Muse
Emma Corrin, known for their bold and androgynous style, perfectly embodies the spirit of the Upcycled Holiday 2024 collection. The collection captures Corrin’s unique charm and effortless elegance. Emma Corrin, the campaign’s star, truly stole the show. She embodied the collection’s essence in a series of stunning images, a blend of vintage glamour and youthful energy. Each look was a masterpiece, a celebration of individuality and self-expression.
Miu Miu’s Upcycled Holiday 2024 collection celebrates creativity, sustainability, and individuality. It sets a new standard for luxury fashion and proves that style and ethics coexist. The Upcycled Project, conceived from Miu Miu’s interest in a conscious, circular fashion, presents a complete, special wardrobe. Leather, knits, embroidery, and plaids enrich the selection of vintage and archive garments, which are handcrafted and available in a limited series.
Discover the exclusive upcycled wool slipper, available online.
