Innovative Eyewear, Inc., has unveiled its groundbreaking Reebok athletic smartglasses, available today on the Reebok mobile app, and on Reebok.com on August 1.
Portica has officially launched its standalone label for curated outdoor spaces, ranging from vibrant commercial projects to luxury residential settings.
Pet & Animal Branding Elite to Be Crowned Brand of the Year at the 2025-2026 World Branding Awards Animalis Edition in Vienna
Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands need to make their work more effective.
Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A move that not only marks his return to official activities following his recent completion of mandatory military service in Korea, but also signals a global cultural shift.
Huda Beauty has announced a monumental shift-the company has reclaimed full ownership as an independent brand, a move that is not just a business decision, but a testament to the power of entrepreneurship and determination.
Jeep® has confirmed the all-new Cherokee is set to arrive in late 2025. Reimagined from the ground up, the next-generation Jeep Cherokee will redefine North America’s most popular vehicle segment, bringing midsize SUV customers a new, efficient and powerful hybrid propulsion option from Jeep.
Porsche Centre Oman and Shell Oman have announced a landmark agreement aimed at significantly accelerating the rollout of electric vehicle (EV) charging infrastructure across the Sultanate. The partnership includes ambitious plans to install over 130 chargers by the end of 2026.
Biolage Professional Hair Spa has officially announced a major partnership with actress and activist Pamela Anderson, marking a significant milestone in the brand’s history.
Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.
At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant, unveiled its groundbreaking partnership with South Korean eyewear company Gentle Monster. This marks the first step in a revolutionary collaboration for AI smart eyewear with Android XR. The strategic partnership is a leap forward in the fusion of fashion and technology, positioning Gentle Monster as the pioneer in developing AI-powered smart eyewear using Android XR, Google’s extended reality platform.
Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.
