Olivia Pearce, Author at World Branding Forum

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The brand has expanded its relationship with George Clooney, with the star newly signed on as its official brand ambassador for the US Premium single-serve coffee pioneer,...

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Branding Campaigns Featured News Public Relations Videos

NHPCO Named 2015 Digital PR Awards Finalist for Moments of Life

Olivia Pearce

October 29, 2015October 29, 2015

Since its debut, more than 121,000 unique visitors have visited the campaign’s dedicated website to learn more about the brand’s offerings The Moments of Life...

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Branding Design Featured News

Continental Tyres Beefs Up Digital Presence for UK

Olivia Pearce

October 28, 2015October 28, 2015

The brand’s UK Tyre Division website has undergone a total revamp, a move which aligns the relaunched version with global sights Continental Tyres has given...

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Branding Campaigns Featured News Technology Videos

Blackdove Raises the Bar on Digital Art with Samsung Tie-Up

Olivia Pearce

October 27, 2015October 27, 2015

Via the said canvas, users can build personalised galleries featuring original digital artwork on high-quality extended-use display screens Digital art platform provider, Blackdove, has partnered with...

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Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...

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Branding Featured News Videos

Q2 App-timises Laundry Services for Busy Londoners

Olivia Pearce

October 23, 2015October 23, 2015

The new company has rolled out an app to activate round-the-clock service which subscribers can manage at their convenience online Dry cleaning business, Q2 Smart...

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Advertising Featured Industry News

Real-Time Advertising Summit Returns to London

Olivia Pearce

October 22, 2015

Targeting brands, ad agencies, publishers, and ad tech, the event featuring 30 speakers will offer a comprehensive spectrum of perspectives on programmatic advertising On the...

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Branding Featured Industry News

WPP and Acquia Ink Digital and Tech Global Partnership

Olivia Pearce

October 21, 2015October 21, 2015

The alliance is part of WPP’s Technology Partnership Programme which coordinates and promotes the group’s relationships with key providers of marketing technology services WPP has...

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Branding Campaigns Featured News Videos

Avon Offers a Whiff of Outspoken Party! Featuring Fergie

Olivia Pearce

October 20, 2015October 21, 2015

The launch of the new fragrance marks the next chapter of the brand’s partnership with the multi-platinum singing sensation Avon has activated the next chapter...

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Branding Campaigns Featured News Videos

SC Johnson Instills Trust with Family Inspired Push

Olivia Pearce

October 19, 2015October 19, 2015

A multi-pronged initiative, the campaign includes executions across TV, digital, retail, and social engagement efforts for the personal touch Homecare heavyweight, SC Johnson, has unveiled the...

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Advertising Branding Featured News Videos

Business Wire Switches On the News with TV Debut

Olivia Pearce

October 16, 2015October 19, 2015

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

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Advertising Branding Campaigns Featured News Videos

Royal Caribbean Inspires Unique Experiences with Come Seek

Olivia Pearce

October 15, 2015October 15, 2015

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...