Olivia Pearce, Author at World Branding Forum

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The product is designed to help marketers build, manage, and measure the success of omni-channel campaigns in a single dashboard Link management platform, Bitly, has...

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Branding Campaigns Featured News Videos

Burger King Whips Up Old Favourite with #SURGEcomeback

Olivia Pearce

November 16, 2015November 16, 2015

The brand is reintroducing the signature Surge with a rigorous digital and social media campaign to announce its nationwide debut After a 12-year hiatus, Burger...

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Branding Industry News

TBWA\Chiat\Day LA Names Cabaysa MD for Gatorade

Olivia Pearce

November 13, 2015November 13, 2015

The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda TBWA\Chiat\Day LA has...

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Branding Campaigns Featured News Videos

Virgin Elevates Flyer Experience with Street View

Olivia Pearce

November 12, 2015June 13, 2023

The airline has launched an interactive brand campaign encouraging travellers to test drive their flight on the ground before take-off Virgin America has just launched an...

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Branding Campaigns Featured News Videos

Hershey’s Adds Kisses with Deluxe Chocolates to #SayMore

Olivia Pearce

November 11, 2015November 11, 2015

In line with the brand’s Say More campaign, Kisses Deluxe helped one family honour their mother by expressing how they really feel about her The...

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Branding Campaigns Featured News Videos

H&M is Happy and Merry with Katy Perry Campaign

Olivia Pearce

November 10, 2015November 10, 2015

The push showcase pieces from the brand’s Holiday collection with a commercial slated to debut worldwide on 23 November 2015 H&M has released the first set...

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Branding Campaigns Featured News

Viber Calls for A Chat with Integrated Push

Olivia Pearce

November 9, 2015November 9, 2015

The effort features a multi-channel campaign encompassing a mix of partnerships, experiences, grassroots initiatives, and advertising Global communications platform, Viber, has launched Chat, marking its...

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Branding Featured News

Glenfiddich 50 Year Old Pours One Over Vancouver

Olivia Pearce

November 6, 2015November 6, 2015

With the final release scheduled for 2017, the limited-edition beverage is amongst the most rare to have been created by the brand Alcohol giant, Glenfiddich,...

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Branding Featured News Videos

Greyhound Ignites Digital Overhaul to Reinvent Service

Olivia Pearce

November 5, 2015November 5, 2015

Sporting a fresh, modern design and rich content, the online portal also offers simple navigation to enhance the consumer experience North American intercity bus company, Greyhound,...

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Branding Campaigns Featured News Videos

Nissan Kicks It with ESPN in True Heisman Style

Olivia Pearce

November 4, 2015November 4, 2015

The new broadcast ads titled, Too Much, Slide, and Plus One, are slated to air on the eve of New Year’s during the semi-final games...

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Branding Featured News

Lexus Flexes Motorsports Muscle with F Performance Racing Partnership

Olivia Pearce

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...