Olivia Pearce, Author at World Branding Forum

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As official sponsor, it will design dual-branded outerwear for various extreme sports activities with the collection set to launch in autumn Columbia Sportswear has been...

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Branding Campaigns Featured News

CoverGirl Jazzes Up with Zendaya’s Ambassadorship

Olivia Pearce

January 22, 2016January 22, 2016

In the summer, she will be the face of the brand’s cornerstone collection—its line of Clean products as well as a new mascara variant CoverGirl, under Procter...

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Advertising Featured News Videos

Stella Artois Toasts to Matt Damon’s Water.org Deal

Olivia Pearce

January 21, 2016January 23, 2016

The push aims to drive awareness surrounding the global water crisis which affects 663 million people worldwide Stella Artois has partnered with Water.org and its...

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Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...

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Branding Design Featured News

Mabes London Hits the Beach with Brand Debut

Olivia Pearce

January 19, 2016January 19, 2016

The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...

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Branding Campaigns Featured News

Tourism Australia Names Hemsworth Global Ambassador

Olivia Pearce

January 18, 2016January 19, 2016

A new campaign will premiere globally on the eve of Australia Day to highlight the nation’s landmark beaches and coastal experiences Tourism Australia has appointed...

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Branding Featured News Technology

Celebrity Cruises Decks Up Digital with Accenture

Olivia Pearce

January 15, 2016January 16, 2016

The appointment is attributable to the agency’s expertise across digital strategy, interactive technology, and service and experience design Celebrity Cruises has handed its online business...

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Branding Campaigns Featured News Videos

Panini America Scores Kevin Durant Partnership

Olivia Pearce

January 14, 2016January 14, 2016

As a global NBA spokesman for the brand, his autographed memorabilia will retail via Panini America and Panini Authentic Sports and collectibles company, Panini America,...

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Branding Campaigns Featured News

Reebok Slips Into Style with DanceOn Partnership

Olivia Pearce

January 13, 2016January 13, 2016

An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection Reebok has teamed up with...

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Branding Campaigns Featured News Videos

Holland America Line Debuts New Koningsdam Spot

Olivia Pearce

January 12, 2016January 13, 2016

The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

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Branding Featured News Videos

Diamond Resorts Sets Stage with Kramer Collaboration

Olivia Pearce

January 11, 2016January 11, 2016

The deal entails an arrangement placing the hotel group’s members in premium position by adding value to the its vacation experiences International hotel chain, Diamond Resorts...

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Branding Design Featured News

Uniqlo Renames Nishikori Global Brand Ambassador

Olivia Pearce

January 8, 2016January 8, 2016

A celebrated collaboration, the brand will continue to develop sportswear which actively incorporates the player's ideas and needs Japanese retail giant, Uniqlo has renewed its contract...