Olivia Pearce, Author at World Branding Forum

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To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids. Hennes...

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John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

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British Airways Locks in Viceland Programming Deal

Olivia Pearce

November 9, 2016November 10, 2016

Viceland’s specially selected content is now available across all British Airways long-haul flights, through its High Life Entertainment system. British Airways has inked a deal with Vice...

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Mexico Tourism Board Targets UK Travellers

Olivia Pearce

November 8, 2016November 10, 2016

Mexico Tourism Board sheds light on marketing plans for UK travel growth and focus on special promotions and consumer programmes. The Mexico Tourism Board has...

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Christmas Comes Early with eBay Holiday Campaign

Olivia Pearce

November 7, 2016November 7, 2016

Titled The Giver, the spot takes eBay viewers on the emotionally gratifying journey of finding and giving the perfect holiday present. EBay has unveiled a...

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UGG for Men Does Autumn with Vic Mensa to Boot

Olivia Pearce

November 4, 2016November 4, 2016

The new UGG for Men push captures Vic Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Illinois. UGG...

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Huawei Premieres the Mate 9 and Porsche Design

Olivia Pearce

November 3, 2016November 3, 2016

Following the success of the Huawei P9, the Mate 9 series features the second generation dual-lens camera co-engineered with Leica. Huawei has unveiled the Mate...

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British Airways Paves the Bay for Oakland Enthusiasts

Olivia Pearce

November 2, 2016November 2, 2016

The new British Airways route will be served by a 777-200ER aircraft operating four days a week, with flights starting from £189 each way. British...

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Gillette Goes Rogue with Creative Lucasfilm Alliance

Olivia Pearce

November 1, 2016November 1, 2016

Gillette has partnered with Lucasfilm for Rogue One: A Star Wars Story to launch a long-form commercial titled Every Story Has a Face. Gillette has...

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Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

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Qantas Rebrand and Dreamliner 787 Take Flight

Olivia Pearce

October 28, 2016October 28, 2016

Qantas has initiated a rebrand, a key component of which is the introduction of a new logo alongside the entry of the Dreamliner 787. Qantas...

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Avon Secures Anew Deal with Kim Nichols

Olivia Pearce

October 27, 2016October 27, 2016

Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets. Avon has partnered with cosmetic...