Maheen Fatima, Author at World Branding Forum

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Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations. Launching on 8th July 2023, UK-based Italian...

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Advertising Branding Campaigns Featured News

Werther’s Original Partners With Immediate Media to Whip Up Crafted Recipes

Maheen Fatima

July 7, 2023July 10, 2023

A multi-platform campaign, A Little Piece of Warmth by Werther's Original and Immediate Media inspires home cooks to try bespoke recipes using Werther's Original. The...

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Advertising Branding Featured News

Savannah Miller Puts a Stylish Spin With Vivere, The Womenswear Brand

Maheen Fatima

July 7, 2023

Fashion designer Savannah Miller teams up with retail specialist Damian Hopkins to launch the womenswear brand, Vivere, reflecting a true embodiment of contemporary fashion. Now...

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Advertising Branding Featured News

Coca-Cola Is Growing Its Own Studio to Record Original Tracks

Maheen Fatima

July 6, 2023

Coca-Cola will expand its Coke Studio arm by introducing versatile artists and unique music. Always one to evolve with the times, Coca-Cola's evolution this time...

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Advertising Branding Featured Marketing News

Castore Turns Andy Murray’s Hip X-Ray Into a Summer Campaign

Maheen Fatima

July 6, 2023

British sportswear hub, Castore, pays homage to English footballer Andy Murray by using his hip X-ray as a billboard. Castore believes in uplifting your athletic...

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Branding General News Technology

DPD Set to Roll Out Robot Delivery Services in 10 UK Cities

Maheen Fatima

July 5, 2023July 5, 2023

UK residents can now enjoy an autonomous robot delivery service with the DPD courier company. DPD, the leading parcel brand in the United Kingdom, has...

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General Marketing News

Selfridges ‘Swap Store’ Initiative Brings Circular Fashion to London

Maheen Fatima

July 5, 2023July 5, 2023

Swapping your fashion pieces for pre-loved items is the newest, most anticipated initiative by department store brand, Selfridges. Instead of throwing your less favourite fashion...

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Branding Campaigns Featured General Marketing News

7UP Zero Sugar Unveils Its Sensational New Pop-up Series to Restore Brand’s Zestiness

Maheen Fatima

July 5, 2023

Launching at London's Southbank, the NEW 7UP Zero Sugar showcases a new pop-up series alongside an interactive Coolbox. With an influencing Coolbox, 7UP Zero Sugar...

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General Marketing News

Deichmann Unlocks New Store at Epsom’s Ashley Centre

Maheen Fatima

July 5, 2023July 5, 2023

With a 3,498 sq ft geographical area and £40,000 investment, the European footwear giant, Deichmann, kicks off its new store at Ashley Centre. Just opposite...

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Campaigns Featured General News

Bleckmann Wins Overall Logistic Innovation Awards 2023

Maheen Fatima

July 3, 2023

An independent market intelligence organization, SupplyTech Breakthrough, has designated a Logistics expert Bleckmann, a recipient of the “Overall Logistics Innovation 2023 Awards Program.” SupplyTech Breakthrough...

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Branding Design Featured News Sport

Allbirds Launches M0.0NSHOT – First Carbon Neutral Sneakers

Maheen Fatima

July 2, 2023

Allbirds is unwinding what it calls the world’s first net zero shoes! M0.0NSHOT hightop sneakers, newly launched by Allbirds, use garnered stuff to achieve a...

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Advertising Branding Featured News

Gymshark CCO Exits The Brand After 8 Years

Maheen Fatima

June 27, 2023

Gymshark's CCO, Niran Chana, has left the sportswear giant after eight years to pursue “different ambitions”. In 2015, Chana first joined Gymshark London as a...