Joshua Hughes, Author at World Branding Forum

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The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

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Campaigns Featured News Videos

Amtrak Travels Further with Multi-Pronged Brand Campaign

Joshua Hughes

September 15, 2015September 26, 2015

The latest advertising push covers executions across TV, print, digital, and social media with a dedicated emphasis on passenger experiences Amtrak has unveiled its latest...

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Advertising News

2015 Spikes Asia Festival Names Winning Agencies

Joshua Hughes

September 14, 2015September 14, 2015

BBDO and DDB finish in the top three for the seventh year in a row while Omnicom is dubbed most creatively awarded in the industry At...

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Advertising Featured News

Outfront Media Beefs Up Premium Outdoor Solutions with Prime

Joshua Hughes

September 11, 2015

Outfront Prime offers top market clients elevated outdoor visibility and heightened brand exposure amongst high-end consumers in approximately 250 high-traffic U.S. locations American out-of-home media company,...

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Advertising News

O&M Advertising Names Charlie Rudd to CEO Role

Joshua Hughes

September 10, 2015September 15, 2015

The BBH COO returns to Ogilvy & Mather to drive the business of O&M Advertising forward BBH Chief Operating Office, Charlie Rudd, has been appointed...

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Advertising News

TBWA’s Kyla Jacobs Goes Global

Joshua Hughes

September 8, 2015September 9, 2015

The network has elevated its previously poached CP+B director's role to include global business Stepping into the newly created role of Global Business Development Director,...

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Campaigns Featured News

Sheraton Realigns with $100 Million Marketing Push

Joshua Hughes

September 7, 2015September 15, 2015

The hotel chain is sprucing up its identity and offerings in line with its Sheraton 2020 plan which includes amping up the brand experience Sheraton Hotels...

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Branding Featured News

UBS Launches First New Global Branding Campaign Since 2009

Joshua Hughes

September 2, 2015September 2, 2015

New brand design, tone of voice and sonic logo; Campaign media investment over 70% digital ZURICH – UBS has launched its first global brand campaign since...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Featured Marketing News

Bauer Hockey Opens “Own The Moment” Hockey Retail Experience

Joshua Hughes

August 17, 2015August 17, 2015

Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...

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Industry News

Ogilvy & Mather’s Tham Khai Meng to Teach Berlin School Masterclass in Kuala Lumpur

Joshua Hughes

August 12, 2015August 12, 2015

The Berlin School of Creative Leadership and Astro-4As Malaysia announced that Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng will conduct a Masterclass...

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Campaigns Featured News

Hearts On Fire Launches “Ignite Something” Brand Platform Targeting Millennial Consumers

Joshua Hughes

August 11, 2015

Global Diamond Jewellery Brand Looks to Disrupt a Traditional Luxury Industry Hearts On Fire, who owns the trademark "The World's Most Perfectly Cut Diamond", has...