Joshua Hughes, Author at World Branding Forum

Read Time:1 Minute, 57 Second

Dickies workwear collaborates with real artists and craftspeople to launch the integrated campaign Dickies, a performance workwear brand, has launched Yours To Make, a new...

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Advertising Featured News

McDonald’s and Leo Burnett London do it again with The Canadian Stack

Joshua Hughes

October 16, 2019

McDonald's brings back Great Tastes of the World with Canadian Stack debut McDonald's, a five-time winner of the World Branding Awards, has launched its Great...

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Design Featured News

Carlsberg moves a step closer to creating world’s first paper beer bottle

Joshua Hughes

October 11, 2019

Two new research prototypes for its Green Fibre Bottle are revealed - containing beer for the first time with more leading companies are now committing...

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Advertising

Air Canada teams up with Sandra Oh

Joshua Hughes

October 10, 2019June 13, 2023

Air Canada have launched a new campaign with Sandra Oh, showing customers how to “Travel like a Canadian”. The new advert created for Air Canada...

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Advertising Featured News

Smirnoff debuts its Infamous Since 1864 campaign after over 25 years

Joshua Hughes

October 8, 2019October 8, 2019

Smirnoff campaign takes you through its extraordinary history to become one of the world's top vodka brands today Smirnoff, for the first time in over...

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Featured Marketing News

Every Mind Matters mental health campaign launched

Joshua Hughes

October 8, 2019October 8, 2019

Every Mind Matters launched a new campaign with support from the Duke and Duchess of Cambridge, Prince Harry and Meghan Markle. The government backed NHS...

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Advertising Branding Featured News

Tetley tea launches £3 million marketing push

Joshua Hughes

October 7, 2019October 8, 2019

Tetley tea company has launched a £3 million marketing push with the catchphrase “Now we’re talking”. The company has developed three adverts for the campaign...

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Marketing

The North Face launch new Futurelight range

Joshua Hughes

October 1, 2019

The North Face, the outdoor clothing specialist have launched a new range of clothing made from Futurelight, their new fabric. The fabric promises a more...

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Advertising Featured News

Dockers latest campaign aims to change the world one chino at a time

Joshua Hughes

September 27, 2019

Dockers says to change the world, you don’t need a suit Dockers recently launched its latest campaign for Europe along with the message, "To change...

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Advertising Marketing

Maltesers celebrate female friendships

Joshua Hughes

September 27, 2019

In their latest campaign, Maltesers put female friendships in the spotlight. The new campaign from the popular confectioner, highlights female friendships, celebrating the inside jokes...

Read Time:1 Minute, 11 Second

Marketing

Debenhams invest £3 million in marketing campaign

Joshua Hughes

September 26, 2019

Debenhams have launched a £3 million marketing campaign to help enhance the message “Do a bit of Debenhams”. The strapline was developed last year to...

Read Time:1 Minute, 36 Second

Advertising Featured News

Coach Harbaugh hires assistant just for his pants in new Downy campaign

Joshua Hughes

September 25, 2019

Downy Wrinkle Guard product launch from Woven keeps college football’s most famous khakis wrinkle-free In a new Downy campaign promoting Downy Wrinkle Guard, Coach Jim...