Deborah Joy Peter, Author at World Branding Forum

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#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Branding Design Featured News

Oaktree Strengthens Digital Branch with New Website

Deborah Joy Peter

November 11, 2015November 11, 2015

The redesigned portal boasts expanded content, an enriched interface, and easy access to its asset management platform Global investment company, Oaktree Capital Group, has officially...

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Industry Marketing News

Optimedia Nabs Bridgestone Golf Media Business

Deborah Joy Peter

November 10, 2015November 10, 2015

The firm was awarded the business as the result of a successful five-year partnership with Bridgestone Americas Tire Operations Optimedia has been appointed agency of...

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Campaigns Featured Marketing News Videos

Temptations Evokes Christmas Cheer with #SaySorry

Deborah Joy Peter

November 9, 2015November 9, 2015

The effort runs on the premise that while people think dressing their cats up as Santa’s little helpers is funny, the cats themselves don’t Pet...

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News Public Relations

Cohn & Wolfe Wins Global Blue’s International PR Business

Deborah Joy Peter

November 6, 2015November 6, 2015

The firm will support the implementation of a global programme aimed at increasing awareness and understanding among retailers and consumers Communications agency, Cohn & Wolfe, has...

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FleishmanHillard Names Saunders President and CEO

Deborah Joy Peter

November 5, 2015November 5, 2015

Previously President of the network’s Europe, Middle East and Africa region, the Dublin native assumes the dual role with immediate effect FleishmanHillard has chosen veteran John Saunders to succeed...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

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Advertising Industry News

Landor Secures ManvsMachine for Creative Expansion

Deborah Joy Peter

November 3, 2015November 3, 2015

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...

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Advertising Branding Campaigns Featured News

Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

November 2, 2015November 2, 2015

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...

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Branding Featured News Videos

Tequila Don Julio Adds Sentimental Value with Tribute to The Legend

Deborah Joy Peter

October 30, 2015October 30, 2015

The premiere of the web movie takes place three years after Don Julio Gonzalez’s passing, paying homage to the founder, whom the brand calls ‘The Legend’ Diageo-owned...

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Branding Featured News

Texas Chicken Fries Its Way into Bulgaria for Twin Launch

Deborah Joy Peter

October 29, 2015October 29, 2015

The first store is located in Sofia’s Slaveikov Square while the second has opened its doors in the neighbourhood of Druzhba, with a third on...

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Branding Featured News

Getty Images Captures Perfect Shot with THR Partnership

Deborah Joy Peter

October 28, 2015October 28, 2015

It will serve as exclusive credentialed photographer for The Hollywood Reporter and Pret-a-Reporter as well as the preferred credentialed photographer for Billboard Visual communication heavyweight, Getty Images,...