Landor Secures ManvsMachine for Creative Expansion

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi

WPP strategic brand consulting and design firm, Landor, has acquired a major stake in motion design studio, ManvsMachine. Based in London, the newly acquired outfit’s portfolio includes global campaigns executed for numerous blue-chip clients such as Nike, Microsoft, Honda, and Audi, to name a few.

The agency has in the past also created identity campaigns for broadcast networks which include Channel 4, Discovery, NBC Universal, and ITV2. The move is part of an ongoing strategy at Landor to broaden its creative capabilities, in this instance, across screen-based and multi-channel branding.

The new direction continues WPP’s strategy to develop its services in fast-growing as well as important sectors and markets. ManvsMachine’s unaudited revenue for the year ended 31 May 2015 was £3.4 million, with gross assets of £1.9 million as at the same date.

Landor is part of WPP’s branding and identity, healthcare, and specialist communications group, which includes direct and digital. Collectively, including associates and investments, the companies under the group generate revenues totalling $6 billion (approximately £3.9 billion) and employ over 70,000 people worldwide.

In the United Kingdom, WPP companies, including associates and investments, collectively generate revenues of $3.3 billion (approximately £2.1 billion) and employ approximately 16,500 people.