Deborah Joy Peter, Author at World Branding Forum

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Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content The National Basketball Association...

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Oreo Inspires Openness Worldwide with Fresh Twist

Deborah Joy Peter

January 19, 2016January 20, 2016

The push leverages universal consumer insights uncovered by the brand to deliver a local contextual and cultural twist across 50 markets Oreo has rolled out...

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Branding Campaigns Featured News Videos

Heineken Uncaps Global Push to Celebrate Moderation

Deborah Joy Peter

January 18, 2016January 19, 2016

It is based on a survey conducted in five countries including the United States, United Kingdom, the Netherlands, Mexico, and Brazil Heineken has rolled out a global...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

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Branding Campaigns Featured News Videos

Sanuk Catches the Surf with New Jersey’s Peterson

Deborah Joy Peter

January 13, 2016January 13, 2016

Expanding its roster of female ambassadors, the brand has appointed the professional surfer as its most recent addition Deckers Brands owned footwear giant, Sanuk, has added...

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Branding Featured News

DoubleTree North Charleston Opens at Convention Centre

Deborah Joy Peter

January 12, 2016January 12, 2016

Previously Holiday Inn, the property has undergone a $4 million facelift and is owned by Lowcountry Hotels DoubleTree by Hilton has initiated the roll-out of its...

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Branding Featured News

Callaway’s Camaro SC600 Flexes Performance Muscle

Deborah Joy Peter

January 11, 2016January 11, 2016

Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...

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Weber Shandwick Amps Up with ReviveHealth Takeover

Deborah Joy Peter

January 8, 2016January 8, 2016

The move combines the firm’s global expertise with ReviveHealth's business focus to include health-related systems and services Weber Shandwick has acquired ReviveHealth, a premier integrated marketing...

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BBDO Acquires Wednesday with Co-founders to Lead

Deborah Joy Peter

January 7, 2016January 7, 2016

With over 100 people across offices in London and New York, the brand operates on a culture of passion for industry and clients BBDO Worldwide, a division...

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Atkins Shapes Up Creative Side with Alyssa Milano

Deborah Joy Peter

January 6, 2016January 6, 2016

The latest ad campaign includes three new television spots featuring the actress, who is also spokesperson for the brand Weight management juggernaut, Atkins Nutritionals, has...

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Advertising Industry News

Nielsen and Westwood One Vote for Radio Partnership

Deborah Joy Peter

January 5, 2016January 5, 2016

The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...