Ashley Ooi, Author at World Branding Forum

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As multiple countries battle a heatwave unlike any other, a new commercial in China focuses on a cooler alternative to tackle the heat. Together with...

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Entertainment Featured Marketing News

Snoop Dogg Debuts First Dr. Bombay Ice Cream Collection

Ashley Ooi

July 27, 2023

American rapper and actor Snoop Dogg is making a sweet entrance into the world of frozen delights, starting with Dr. Bombay Ice Cream. A global...

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Campaigns Entertainment Marketing News

Wright Brand Wants to Make Every Bacon Better With Nationwide Contest

Ashley Ooi

July 27, 2023

If Bacon is your last name, the latest campaign by Wright Brand is just the one for you. With over a hundred years of experience...

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Featured Marketing News

Green Rebel and AirAsia Partner to Serve Meat-Free In-Flight Meals

Ashley Ooi

July 26, 2023

As people adopt healthier eating habits, Indonesian plant-based brand Green Rebel Foods makes meat-free meals more accessible through its partnership with AirAsia. AirAsia, Malaysia’s leading...

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Advertising Branding Campaigns Marketing

Hans Brinker Hostel Embraces Reputation of Being ‘The Infamous’

Ashley Ooi

July 26, 2023

The Hans Brinker Hostel in Amsterdam has released its latest advertisement, paying homage to none other than itself. Working with DDB Amsterdam and 180 Amsterdam,...

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Featured Marketing News

H&M Begins Plans to Enter Brazil

Ashley Ooi

July 25, 2023

Multinational fashion retailer H&M has launched plans to enter the Brazilian market in 2025, continuing its Latin American expansion to increase its presence. The brand...

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Design Featured Marketing News

Marks & Spencer Launch First-Ever Braille Gift Card

Ashley Ooi

July 25, 2023

British multinational retailer Marks & Spencer has released a new range of braille products, including the industry’s first-ever braille gift card. The M&S braille card...

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Design News

Vogue Brazil Font Wins D&AD Awards 2023 Graphite Pencil

Ashley Ooi

July 24, 2023July 26, 2023

The stunning duality of Vogue Brazil’s custom-made typeface by Studio DRAMA is now officially an award winner. Securing the Graphite Pencil in the D&AD Awards...

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Branding Design Featured Marketing Technology

L’Occitane Steps Into the Metaverse With First Virtual Store

Ashley Ooi

July 24, 2023

The newest retail store of French beauty label L’Occitane is unlike any of its others, as the brand launches its first virtual outlet in the...

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Advertising Branding Campaigns Design Featured Marketing

Maynards Bassetts Continue to ‘Set The Juice Loose’ in OOH Campaign

Ashley Ooi

July 21, 2023

Mondelēz International’s confectionary brand Maynards Bassetts has launched a vibrant Out Of House (OOH) campaign throughout London, themed ‘Set The Juice Loose’. Working with VCCP...

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Branding Campaigns Featured Marketing Sport Videos

Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign

Ashley Ooi

July 21, 2023

Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Advertising Branding Campaigns Featured

The AA Launch Marketing Campaign “It’s Ok, I’m With The AA”

Ashley Ooi

July 20, 2023July 20, 2023

British driving service business The AA has launched its latest marketing campaign, “It’s Ok, I’m With The AA”. The advertisements were developed by the creative...