Ashley Ooi, Author at World Branding Forum

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Known all over the United Kingdom, famous crisp manufacturer Walkers has released its newest short film with VCCP London. The campaign shines a light on...

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Branding Campaigns Marketing

RIMOWA Launches ‘Never Still 4’ With Lewis Hamilton, ROSÉ, and Kylian Mbappé

Ashley Ooi

September 15, 2023September 15, 2023

German luggage brand RIMOWA has released the fourth instalment of its ‘Never Still’ campaign, featuring well-loved global superstars. Starring Lewis Hamilton, Blackpink’s ROSÉ, and Kylian...

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Branding Campaigns Press Release Public Relations Sport Technology

Heineken® Partners with Jill Scott MBE and Gary Neville to Tackle Online Sexism by Swapping Social Media Accounts

Ashley Ooi

September 15, 2023

Heineken®’s social experiment highlights the uglier side of the beautiful game and aims to give online sexism the red card. AMSTERDAM, [14th SEPTEMBER 2023]: Former...

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Branding Design Featured General

15 Brands That Created Their Own Custom Typeface

Ashley Ooi

September 14, 2023

Consumers remember brands for their memorable brand logos and catchy jingles or songs, but another way is with a distinctive, custom typeface. What is the...

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Branding Entertainment Marketing

Skippy Spreads Fun in Singapore With Exclusive Skippy Plushies

Ashley Ooi

September 12, 2023

As global peanut butter brand Skippy continues to celebrate its 90th birthday, its Singapore arm is ramping up the fun with exclusive Skippy plushies and...

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Branding Campaigns Entertainment Featured Marketing

MR.DIY Launch Larger-Than-Life Installations in Malaysia and Campaign

Ashley Ooi

September 8, 2023

Positioning itself as the first choice for household items, Malaysian home improvement retailer MR.DIY has launched the exciting #KecilBesarMRDIYada campaign. Bringing everyday household items to...

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Branding Featured General

8 Types of Logos to Consider for Your Business

Ashley Ooi

September 8, 2023

If you’re starting your own business, one of the first things you need (besides a fantastic product or service) is a memorable brand logo. There...

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Branding General Marketing News

LEGO VIP Programme Rebrands to LEGO Insiders

Ashley Ooi

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The...

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Branding Campaigns Entertainment Marketing Technology

“It’s Ok, I’m With The AA” Campaign Continues With Street Fighter Characters

Ashley Ooi

September 5, 2023

Following The AA’s launch of the “It’s Ok, I’m With The AA” campaign, the brand has returned with its newest phase featuring Ryu and Ken...

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Branding Entertainment Featured Marketing News

The Great British Bake Off Season 14 Teases Return With Animated Film

Ashley Ooi

September 4, 2023

It’s time to roll out those rolling pins and dust off your apron, as The Great British Bake Off Season 14 returns soon. A new...

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Featured Marketing News

lululemon Hits $2.2 Billion Revenue in Q2 2023

Ashley Ooi

September 4, 2023

Athletic apparel brand lululemon has announced its financial results for the second quarter of 2023, marking an impressive revenue growth of 18%. The hike brings...

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Featured Marketing News

CHANEL Presents Lucky Chance Diner For New Perfume Launch

Ashley Ooi

September 1, 2023

French luxury fashion brand CHANEL has announced plans for a pop-up diner in Williamsburg, Brooklyn, in conjunction with the launch of its newest fragrance. Named...