Alongside Silk Sonic supergroup partner Anderson.Paak, Bruno Mars and SelvaRey introduce new expression for ultra-premium Rum Line
Just in time for summer and rum season, SelvaRey Coconut is poised to elevate every Piña Colada from Miami to Honolulu. The luxury spirit is made from an incredibly smooth, two-year-aged rum, infused with velvety coconut essence. It promises to forever raise the bar in the coconut rum category and the world of tropical cocktails.
“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign. And SelvaRey Coconut delivers the ultimate drink every time. It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?”
SelvaRey has debuted the first instalment of its vibrant new campaign, aptly titled Tropical Luxury, Wherever You Are. Mars’ fellow brand owners and long-time collaborators – superstar Anderson.Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the campaign. Mars directs and stars in the flagship video together with .Paak, whilst Fauntleroy provides the vocals for the jingle.