World Branding Forum

Read Time:2 Minute, 35 Second

Puma has been announced as the official ball supplier for the Premier League, succeeding Nike from the 2025/26 season. This partnership aligns with Puma’s strategy to elevate its brand and strengthen its sports performance credibility, while also supporting community initiatives and delivering unforgettable moments for players and fans worldwide.

Read Time:1 Minute, 55 Second

Branding Campaigns Fashion

Nike Spotlights Female Athletes During Super Bowl LIX

Nurul Rustam

February 14, 2025February 13, 2025

Nike’s Super Bowl LIX campaign roared with a powerful message: “So Win.” Featuring a star-studded lineup of female athletes, including gymnast Jordan Chiles, sprinter Sha’Carri Richardson, and basketball stars like Sabrina Ionescu, the campaign celebrates the rising power of women’s sports and Nike’s renewed focus on athlete-driven narratives.

Read Time:1 Minute, 56 Second

Advertising Branding Featured Industry News

Nike Outshines John Lewis as UK’s Top Online Brand

Maheen Fatima

January 16, 2024

In recent data analysis by Salience Search Marketing, Nike has emerged as the predominant brand in the e-commerce sector. Further, it is overtaking the stalwart...

Read Time:1 Minute, 50 Second

Advertising Branding Design Featured News

Nike Zoom LeBron NXXT Gen Ampd in Vibrant Multicolor

Maheen Fatima

December 29, 2023January 2, 2024

Nike Basketball continues its expansion with the imminent launch of the Nike Zoom LeBron NXXT Gen Ampd in a vibrant "Multi-Color" palette. It is set...

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Advertising Featured General Industry News

Nike appoints Jason Mayden as Chief Design Officer for Jordan Brand

Maheen Fatima

December 27, 2023

Nike welcomes back Jason Mayden, former President of Fear of God Athletics, to assume the role of Chief Design Officer for the Jordan brand. Mayden,...

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Advertising Branding Featured News Sport

Nike Air Max Unbox First Look of “Flyknit Venture”

Maheen Fatima

November 23, 2023

Nike, the famous sports brand, continues to innovate within its footwear line, particularly with the rebellious Air Max cushioning technology. Marion Franklin Rudy, an aerospace...

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Advertising Branding Campaigns Featured News

Nike Dunk Low Arrives in Malachite-Another Classic Iteration

Maheen Fatima

November 2, 2023November 2, 2023

Releasing this spring 2024, Nike Dunk Low presents a "Summit White and Malachite" makeover to the coveted silhouette. While keeping the integrity of classic with...

Read Time:1 Minute, 34 Second

Branding Entertainment Featured General News

Nike and Epic Games Collaborate to Launch Airphoria Within Fortnite

Maheen Fatima

June 21, 2023

Nike Air and Epic Games plunge into a multi-year partnership. This collaboration paves the way for the creation of 'Airphoria,' amidst stunning Fortnite Island. Moreover,...

Read Time:1 Minute, 39 Second

Advertising Featured General News

Everything You Need to Know About Nike Air Max 3D Billboard in Japan that surprises the world

Maheen Fatima

April 18, 2023April 19, 2023

The Nike Air Max Day celebration left all of us amused. This phrase, 'One cannot deny what he perceives,' is applicable here. Nike has been...

Read Time:1 Minute, 12 Second

Featured General News

50 Years of Nike and They Have “Seen It All”

Joshua Hughes

May 17, 2022June 13, 2023

Nike has developed a film for their 50th anniversary, directed by filmmaker Spike Lee and featuring more than 40 legendary and contemporary Nike athletes. Over...

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Campaigns Featured News

Young Rayassa sponsored by Nike campaign

Olivia Pearce

September 14, 2021

Rayassa Leal is the focus of Nike's new campaign. Leal captured the world's attention at the age of seven when she performed a heelflip dressed...

Read Time:3 Minute, 2 Second

Campaigns Featured News

Nike articulates a new vision for global football in new campaign

Olivia Pearce

June 28, 2021

Nike's film focuses on empowering and uniting football players, helping them to realize their collective power to create a new version of the game Nike's...