World Branding Forum

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Crocs proudly announces a spectacular Croctober! Join the global celebration of creativity and innovation featuring Pet Crocs and Life-sized Crocs Costumes.

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Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...

Read Time:3 Minute, 12 Second

Advertising Branding Campaigns Featured News

Demon Slayer x Crocs: Intermixing Anime With Footwear Series

Maheen Fatima

October 26, 2023October 26, 2023

While stepping into the universe of animation, super cool footwear Crocs shake hands with a Japanese manga series 'Demon Slayer.' Being the fastest-selling manga of...

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Campaigns Featured News

Crocs and Priyanka Chopra Jonas to donate Classic Clogs to UNICEF

Olivia Pearce

December 16, 2019

As part of her Brand Ambassador role with Crocs, Chopra Jonas secured a partnership between the iconic shoe brand and UNICEF; now, the organisations will...

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Featured Marketing News

Crocs creates glow-in-the-dark version of the Classic Clog for Croc Day

Anisha Kapoor

October 25, 2019

Crocs teams up with streetwear brand Pizzaslime for annual Croc Day celebrations Crocs, a global casual footwear brand for women, men and children, celebrates Croctober...

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Advertising Featured

Lacoste’s Emotional “Crocodile Inside” Campaign

Olivia Pearce

May 23, 2019May 23, 2019

Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.

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Design Featured News Videos

Crocs Steps into Comfort Zone with Style

Thomas Ng

April 2, 2019April 2, 2019

For its third Come as You Are run, Crocs brand ambassadors, Zooey Deschanel, Natalie Dormer, and others are mixing comfort and style.

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Design Featured News

Crocs Dials Up Comfort Technology with Reviva

Anisha Kapoor

February 14, 2019February 14, 2019

Crocs has launched a new footwear collection for its spring/summer season dubbed Reviva, which features enhanced comfort technology. Casual footwear label, Crocs, has debuted Reviva,...

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Campaigns Featured News

Crocodile Dundee’s Son Returns in Australian Tourism Campaign

Olivia Pearce

February 6, 2018February 6, 2018

Star-Studded "Dundee: The Son of a Legend Returns Home" Revealed to Be Elaborate Tourism Commercial for Australia During the US Super Bowl game on Sunday, viewers...

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Campaigns Featured News

Crocs Partners with Drew Barrymore in New Collection

Olivia Pearce

February 1, 2018

The Color-Block Collection is the First of Two Celebrity Product Collaborations for Crocs Crocs, a global footwear brand for women, men and children, today announced...

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General Industry News

Luxury Brands Adapt With Price Cuts in China

Nurul Rustam

June 18, 2024June 18, 2024

Several luxury brands in China are offering unprecedented discounts on their products, highlighting a rising concern over unsold inventory as local consumers reduce their spending....

Read Time:3 Minute, 36 Second

Branding General Marketing

Mandarin Oriental Unveils Luxury Urban Retreat in Central Rome

Nurul Rustam

May 20, 2024May 20, 2024

The Mandarin Oriental Hotel Group is thrilled to announce the development of an extraordinary luxury property in the heart of Rome, set to open in...