World Branding Forum

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"What? Gigi Hadid is cooking pasta?" For sure, this would be your reaction when you first saw a new Coca-Cola Ad featuring Gigi Hadid pasta...

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Advertising Branding Featured General News

This New Coca Cola Ad Uses AI Tools to Bring Art to Life

Maheen Fatima

March 29, 2023

This new Coca-Cola ad 2023 brings a masterpiece using AI tools and techniques. "Finally, Edvard Munch, Andy Warhol, and Van Gogh's abstract arts have gained...

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Branding Design Featured General News

The Evolution of the Coca-Cola Glass Bottle: From 1899 to 2023

Maheen Fatima

October 2, 2023

Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

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Advertising Branding Featured News

Coca-Cola Is Growing Its Own Studio to Record Original Tracks

Maheen Fatima

July 6, 2023

Coca-Cola will expand its Coke Studio arm by introducing versatile artists and unique music. Always one to evolve with the times, Coca-Cola's evolution this time...

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Advertising Technology

Mark Ronson and Madlib team up with Coca-Cola

Joshua Hughes

December 14, 2022

Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign. The campaign aims...

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Featured General News

Jack Daniels and Coca-Cola Mix It Up

Olivia Pearce

June 14, 2022June 14, 2022

The 'official' mix by Jack Daniels and Coca-Cola represents the latest push by big soft drink makers into alcohol, as more and more consumers continue...

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Featured General News

Coca-Cola announces ownership of BODYARMOR

Olivia Pearce

November 2, 2021

The Coca-Cola Company today announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to...

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Campaigns Featured News

Coca-Cola and World Wildlife Fund celebrates 14 years of progress

Olivia Pearce

September 1, 2021

Coca-Cola Company and WWF are helping vulnerable communities build resilience to climate change and water stresses For more than a decade, The Coca-Cola Company and...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

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Branding Design Featured News

Coca-Cola Zero Sugar unveils a refreshed taste and look

Joshua Hughes

July 15, 2021

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...

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Campaigns Featured News

Coca-Cola Company announces partnership with The Ocean Cleanup

Olivia Pearce

June 14, 2021June 14, 2021

The Coca-Cola partnership will implement cleanup systems, including the Dutch nonprofit’s solar-powered Interceptor, in 15 rivers by the end of 2022 The Coca-Cola Company and...

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Campaigns Featured Marketing News

Coca-Cola evokes “all the feels” with new poetic packaging

Joshua Hughes

June 11, 2021

Coca-Cola is inviting Americans to celebrate summer with new poetic packaging evoking “all the feels” of the season. To welcome back summertime rituals that will...