World Branding Forum

Read Time:2 Minute, 19 Second

IBM and Adweek offer e-learning courses and live events to help educate marketers undergoing transformation IBM and Adweek today announced the creation of the Institute...

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Bruce Mau Design Rebrands The National Ballet of Canada After 20 Years

Jordan

July 19, 2024July 22, 2024

Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The National Ballet of Canada, marking the nearly 75-year-old institution’s first rebrand in almost two decades.

Read Time:6 Minute, 36 Second

Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

Read Time:6 Minute, 1 Second

Advertising Branding Campaigns News Press Release Public Relations

Philips, Creative Agency LePub, and Italian Magazine TOILETPAPER Create Retro-Futuristic Imagery for ‘Better Than New’ Campaign

Ashley Ooi

June 30, 2023

Philips and creative agency LePub collaborate with Italian image-only lifestyle magazine founders to reframe innovation with the launch of Philips Refurb Editions Philips explores tension...

Read Time:2 Minute, 33 Second

Industry News

Keith Cartwright launches a new WPP-backed agency

Anisha Kapoor

June 4, 2020June 13, 2023

Keith Cartwright launches Cartwright Agency who has begun working with P&G, Facebook and LVMH Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of Saturday...

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Advertising Industry Marketing

MKTG appoints Victoria Azarian Chief Creative Officer

Anisha Kapoor

February 11, 2020

MKTG hires top creative after she spent 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy MKTG, Dentsu Aegis Network's leading global lifestyle marketing...

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Advertising Industry

McCann Worldgroup named Network of the Year by Campaign US

Anisha Kapoor

February 5, 2020

McCann New York President Devika Bulchandani named Agency Head of the Year McCann Worldgroup was named Network of the Year at the inaugural US Agency...

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Advertising Industry

MediaMonks merges with Silicon Valley digital agency Firewood

Nathaniel Mark

October 8, 2019October 8, 2019

Firewood merger with MediaMonks takes S4Capital's purely digital faster, better, cheaper model to a new level S4Capital has announced that MediaMonks, its digital global content...

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Advertising Industry Marketing

Andrés Ordóñez Joins FCB as Chicago Chief Creative Officer

Anisha Kapoor

August 7, 2019

FCB new creative leader brings big global brand ideas to life through innovation FCB today announced that Andrés Ordóñez has been brought on board as...

Read Time:1 Minute, 16 Second

Advertising Featured

Lacoste’s Emotional “Crocodile Inside” Campaign

Olivia Pearce

May 23, 2019May 23, 2019

Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.

Read Time:1 Minute, 58 Second

Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Advertising Industry Marketing

McCann Wins Network of the Year Again at ANDY Awards

Anisha Kapoor

March 23, 2018

2018 GRANDY Award Won by McCann for "Fearless Girl" Statue Installed in New York City's Wall Street Area For the second consecutive year, McCann was...