World Branding Forum

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The platform reaffirms the Wrangler brand’s commitment to sustainability and coincides with the launch of a new eco-friendly green jean offering Wrangler, a global icon...

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Branding Featured News

Kontoor brand announces launch of Wrangler brand in China

Olivia Pearce

December 18, 2020

The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies Kontoor Brands, Inc., a global...

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Campaigns Featured News

Jeep unveils “Pale Blue Dot” with the launch of its new Jeep Wrangler

Eliza Jane

September 16, 2020

For every completed view of the video on Jeep YouTube channel, the brand will make a donation to combat climate change The Jeep brand and...

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Campaigns Featured News

Jeep gives fans motivation to become part of the Jeep Wrangler family

Olivia Pearce

March 9, 2020March 9, 2020

Jeep new 30-second television and online spot features the custom Jeep song "Young," performed by Old Dominion specifically for the brand as part of NBC's hit series "Songland"...

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Design Featured News

Wrangler Launches ICONS for Urban Wearers

Olivia Pearce

February 26, 2019February 26, 2019

With its ICONS collection for both men and women, Wrangler reissues classic designs to deliver six key denim styles for the urban wearer. Wrangler has...

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Campaigns Featured News Videos

Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

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Campaigns Featured News

Jeep Unveils New Campaigns for Latest Wrangler and Cherokee

Olivia Pearce

March 13, 2018March 13, 2018

Campaigns by Jeep are First to Launch Respective Vehicles The Jeep brand launched its multi-faceted marketing campaigns for two of its most anticipated new vehicles—the...

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Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Advertising Featured News Videos

Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Advertising Featured Marketing News

Wrangler Slips into Comfort with David Pollack Tie-Up

Joshua Hughes

October 16, 2015October 16, 2015

The 'Casual Friday' inspired collaboration entails programming featuring the Wrangler brand ambassador across ESPN’s College Football Live Long-time denim giant, Wrangler Jeans, has established a partnership...

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Campaigns Featured News Videos

Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015 Ad Campaign

Olivia Pearce

August 20, 2015August 20, 2015

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans,...

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Branding Featured General

What Is a Global Brand Ambassador and What Do They Do?

Ashley Ooi

September 19, 2023August 19, 2024

From sitting at the front row of fashion week to online personalities, brand ambassadors are aplenty from every industry and following. With such a range...