World Branding Forum

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Twitch streamers join forces with Bounty, the quicker picker-upper because messes aren’t limited to the kitchen Bounty partners Twitch for every gamer out there. Every...

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Campaigns Entertainment Music

Twice Is the First K-Pop Group to Rock Amazon Music Live!

Nara James

November 1, 2024November 1, 2024

K-pop sensation TWICE is making history as the first K-pop group to grace the stage of "Amazon Music Live." Their exclusive performance, set for November...

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Branding Campaigns Entertainment Featured Marketing Press Release Public Relations Sport Technology

Heineken Builds ‘TH3 G4M1NG FR1DG3’: An Innovative Gaming PC That Will Both Cool Down Your Hardware and Your Beer

WBF

September 6, 2023

Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and...

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Advertising Branding Campaigns Featured General

How Maybelline is highlighting online Toxic Environment

Maheen Fatima

February 22, 2023February 22, 2023

Maybelline New York has launched an awareness campaign highlighting toxic culture in online gaming platforms. This environment explicitly impacts women, non-binary people, and...

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

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Campaigns Featured News

Redoxon extends its protection in the real world to the virtual world

Eliza Jane

March 19, 2021

Bayer’s vitamin C brand, Redoxon, extends the protection they offer in the real world to the virtual world in this campaign by MullenLowe SSP3 For...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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Design Featured Marketing News

Klarna creates an in-gaming shopping experience on Animal Crossing

Eliza Jane

August 21, 2020

The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable...

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Campaigns Featured News

Heineken and MLS teams up with David Guetta to raise funds

Olivia Pearce

June 1, 2020June 1, 2020

MLS And Heineken presents David Guetta's second "United At Home" charity livestream event Major League Soccer and lager beer brand, Heineken, a multi-time winner of...

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Campaigns Featured News

Schick Xtreme launches mobile game to fight against childhood cancers

Olivia Pearce

May 20, 2020

Schick Xtreme head-shaving mobile game designed to generate donations to fight childhood cancers from your couch Introducing Shave The Day, a head-shaving mobile game where...

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Campaigns Featured News

Softgiving supports online charity stream, Wash Yo Hands Tourney

Olivia Pearce

March 19, 2020

Cloud9, Dignitas, Immortals Gaming Club, and FlyQuest, some of the world's top-ranked esports organisations, are collaborating on an online tournament with the fundraising platform Softgiving...

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Campaigns Featured Marketing News

Torque Esports partners FaZe Clan to combat COVID-19 pandemic

Olivia Pearce

March 17, 2020March 18, 2020

Torque Esports creates Call of Duty: Warzone Pro-AM tournament to raise funds for groups impacted by COVID-19 Torque Esports Corp.'s esports tournament and broadcast operations...