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AXE shows how scent drives attraction in latest ad campaign
The ad debuts a fresh take on AXE's ultimate mission to help guys smell and feel their best because they never know when, where...
Chatime Initiates 3D Instagrammable Attraction in Kanto Stores
Chatime roasted milk tea conquered Japanese taste buds as bubble tea
Taiwan F&B group La Kaffa International Co has entered its 15th year and been...
Volodymyr Zelenskyy’s UNITED24 Fundraising Campaign
Ukraine's President Volodymyr Zelenskyy's charity UNITED24 has launched a new campaign to raise money for the war-torn country.
The tourism-style campaign's aim is to collect...
Patagonia: Fighting climate change
Yvon Chouinard said any profit not reinvested in running the Patagonia business would go to fighting climate change. The label has amassed a cult...
Microsoft’s new clothing line: Hardwear
Microsoft has launched its own clothing line. The tech giant had begun selling a range of clothing under the pun-tastic brand name Hardwear. And...
Sponsorships
Non-Profit & Community Sponsorships
The World Branding Forum has limited sponsorships for non-commercial community projects. Such sponsorships must benefit a community of people as opposed...
The Fullon Hotels & Resort Taiwan encourages tourism through cycling
The Fullon Hotels & Resorts announces plans to encourage domestic and international tourists to explore the island through the means of cycling
As the trend...
Chiquita reignites London’s streets with bright branded banana busses
Chiquita aims to outshine the dark days of the pandemic cloud, encouraging a re-emergence of positivity and exuberance to uplift locals planning to staycation...
AXE and LOLA MullenLowe hijacks football with the Pride flag
AXE and LOLA MullenLowe developed an AR lens to show support for Pride on and off the playing field
Earlier this week UEFA made headlines...
Michelob ULTRA showcases a different side of success: Joy
Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and others help bring to life Michelob ULTRA's provocation: "Are you happy...
KFC and Lifetime unveils a recipe for seduction for the holidays
Order a KFC bucket meal for delivery, and cosy up with Mario Lopez as Colonel Harland Sanders in the KFC-branded Lifetime Original Mini-Movie premiere
Kentucky...
McDonald’s launches its newest hamburger, Big Good
McDonald's Big Good feeds hungry Spaniards and helps the agricultural sector face the crisis provoked by COVID-19
Big Good is a new hamburger from McDonald’s....
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Barbie 2023 Trailer Make You Groove on Dua Lipa Levitating Lyrics
More than the interesting plot of the Barbie movie, what's more exciting is the catchy Dua Lipa levitating lyrics. The new Barbie 2023 trailer...
