World Branding Forum

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A generational staple, soft drink brand Pepsi is celebrating its 125th anniversary in style and splendour with a 125-day campaign. As it welcomes a new...

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Branding Featured News

Pepsi and Frito-Lay Give Soccer Fans a Chance to Win Tickets to UEFA Champions League Finale

Maheen Fatima

April 6, 2023April 6, 2023

Pepsi and Frito-Lay give consumers a chance to join "The Perfect Match" happening in Istanbul. Now, soccer fans can join this fun-filled adventure by winning...

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Featured Marketing News

New Pepsi Logo Revelation Ahead of Its 125th Anniversary

Maheen Fatima

March 30, 2023September 20, 2023

Yes, it's happening after 15 years! This revelation of the new Pepsi logo has come to its origin after 2008. Pepsi has witnessed an incredible...

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Advertising Featured General News

Introducing the all new Nitro Pepsi

Olivia Pearce

February 24, 2022

Nitro Pepsi is "softer than a soft drink" according to the brand release. Pepsi is breaking ground with the first ever nitrogen-infused cola to hit...

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Campaigns Featured News

Pepsi encouraging fans to stay in and unapologetically binge football

Joshua Hughes

August 25, 2021

The Pepsi "Made for Football Watching" campaign features David Costabile imploring fans to prioritise their game-day football watching rituals Though the world may be calling,...

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Campaigns Featured News

Pepsi teams up with CC Sabathia for its “What’s Your Walk-Up?” campaign

Olivia Pearce

August 19, 2021

Pepsi's "What's Your Walk-Up?" campaign celebrates the intrinsic connection between baseball and music Former Yankees pitcher CC Sabathia knows a thing or two about being...

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Campaigns Featured News

Pepsi celebrates unapologetic locals for doing their “New York Thing”

Joshua Hughes

July 8, 2021

Pepsi honours its New York roots by featuring real New Yorkers in its newest campaign and encouraging people to nominate the deserving locals they know...

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Advertising Campaigns Featured News

Pepsi MAX rewards the bold for ‘Challenge Your Taste’ campaign

Joshua Hughes

June 8, 2021

Pepsi MAX rewards those that are bold enough to challenge norms, conventions and cliches in pursuit of bolder, better, and tastier experiences Pepsi MAX has...

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Advertising Campaigns Featured News

Pepsi portrays an optimistic future in its latest ad creative

Eliza Jane

May 14, 2021

New feel-good Pepsi commercial depicts a future world where life's most enjoyable, albeit messiest, moments return "The Mess We Miss," the latest creative from Pepsi,...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Advertising Featured News

Pepsi introduces its first permanent flavoured cola in five years

Joshua Hughes

March 22, 2021

To support the launch of its new flavour, Pepsi has created a national TV spot featuring "Take You Dancing" by award-winning superstar Jason Derulo Pepsi...

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Advertising Campaigns Featured Marketing News

PepsiCo partners LeBron James in latest MTN DEW energy drink launch

Joshua Hughes

March 17, 2021

PepsiCo's multiyear partnership with LeBron Begins highlight's the companies' shared values and commitment to uplifting communities Every morning is a chance to seize the day...