World Branding Forum

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The unconventional mix of two globally acclaimed beauty and fashion brands, Fenty x Puma Avanti, are dropping their football-inspired silhouettes on November 2. This fashion...

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Branding Campaigns Design Featured Marketing News

PUMA All Set for Creative Fusion With African Brand LemLem

Maheen Fatima

August 31, 2023

It's time to fill your wardrobe with a capsule collection from global sports brand PUMA and supermodel Liya Kebede's LemLem. This potential shift to a creative fusion...

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Advertising Branding Featured Industry News

Puma Shoes Signs Legendary Kenyan Marathon Runner

Maheen Fatima

February 23, 2023March 16, 2023

German-based sports company Puma shoes have signed Edna Kiplagat for their next campaign. This legendary Kenyan Marathon runner will be seen wearing Puma's shoes, such...

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Branding Campaigns Featured News

Puma commits to protecting forests in partnership with NGO Canopy

Olivia Pearce

June 28, 2021

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the...

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Campaigns Featured News

PUMA and Neymar Jr partners to inspire children from Brazil

Olivia Pearce

June 14, 2021

PUMA and Neymar Jr encourages the children to chase their dreams and to ‘Only See Great' Global superstar Neymar Jr and PUMA teamed up to...

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Campaigns Featured News

PUMA partners Luis Suárez to donate 500 footballs to youth teams

Olivia Pearce

March 23, 2021March 23, 2021

Luis Suárez donates 500 signed PUMA footballs to youth teams following his historic 500 goal landmark Global sports company PUMA has partnered with Uruguay and...

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Design Featured News

PUMA announces partnership with creative director, June Ambrose

Olivia Pearce

October 8, 2020October 8, 2020

The partnership will also transcend product; working closely with June, PUMA will commit to using its platform for social impact, empowering youth and pushing for...

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Design Featured News

PUMA unleashes the fastest shoes with Lewis Hamilton

Olivia Pearce

September 25, 2020March 16, 2023

PUMA is the Official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport Global sports company PUMA unleashes...

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Branding Featured News

PUMA announces long-term partnership with footballer, Neymar Jr

Olivia Pearce

September 14, 2020

Neymar Jr will not only wear PUMA boots on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired...

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Design Featured News

PUMA features Manchester’s music and fashion culture in City’s latest kit

Olivia Pearce

August 27, 2020

The new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history, as PUMA continues...

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Design Featured News

PUMA collaborates with Mr Doodle for its latest summer collection

Olivia Pearce

August 17, 2020August 17, 2020

PUMA's collaboration with Mr Doodle features a young, vibrant, playful collection with hidden messages and details throughout the design Global sports company PUMA and Mr...

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Design Featured News

PUMA continues to craft kits through the lens of culture

Olivia Pearce

August 7, 2020

PUMA pays tribute to Manchester's historic Castlefield and Bridgewater canal with the new Manchester City Away kit Sports company PUMA has unveiled the new Manchester...