World Branding Forum

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Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...

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Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...

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Industry News Technology

Mindshare Nabs Global Mobile Agency of the Year Title

Thomas Ng

September 30, 2015September 30, 2015

The WPP media agency grabs seven trophies at the latest installation, earning itself top position at the 2015 awards show by MMA Mindshare, the media agency part...

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Campaigns Featured News

Magnum creates a foodie experience that evokes all the senses

Olivia Pearce

July 12, 2021

Magnum's foodie experience brings to life the brand's belief that pleasure has more than one layer Called the “Magnum pleasure sensorium”, it celebrates the brand’s...

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Advertising Campaigns Featured News

Huggies features babies born on gameday in their latest ad

Eliza Jane

February 8, 2021

Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their...

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Advertising Campaigns Featured News

Huggies brand to hero new-borns like never before in new ad

Olivia Pearce

January 28, 2021

Huggies will welcome game day babies on America's biggest advertising stage UK Kimberly-Clark brand, Huggies, is proud to announce its debut appearance in the big...

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Advertising Campaigns Featured News

Kinder Joy celebrates family traditions in latest ad campaign

Eliza Jane

November 27, 2020

Kinder Joy's new television commercial, "Doorway to Memories", showcases how special moments create powerful family memories Kinder Joy, a global confectionery brand and uniquely surprising...

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Campaigns Featured Marketing News

CRUNCH Bar launches its latest marketing campaign

Olivia Pearce

November 18, 2020

CRUNCH Bar's campaign introduces a lifestyle trend and state of mind called "CRUNCHing" to help fans enjoy life's simple moments CRUNCH, the chocolate brand with...

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Campaigns Featured News

Persil announces its plan to evolve its ‘Dirt is Good’ campaign

Eliza Jane

September 9, 2020September 9, 2020

Persil is looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030 Unilever’s vice-president...

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Campaigns Featured News

Lifebuoy returns to the UK&I with its latest Bish Bash Bosh campaign

Eliza Jane

August 11, 2020

Lifebuoy raises awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UK&I with...

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Advertising Design Featured News

Fiber One Shows Off its “Work Done” in Star-Studded Music Video

Joshua Hughes

August 8, 2019August 8, 2019

Fiber One debuts brand’s makeover with Melissa Gorga, Porsha Williams, Sonja Morgan, Dorinda Medley and Tamra Judge Fiber One Brownies had some work done and...

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Campaigns Featured News Videos

Booking.com Inspires Americans to Be Bookers

Anisha Kapoor

February 26, 2019February 26, 2019

Booking.com has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. Booking.com has debuted a...