has released a new advertising campaign with the aim to encourage Americans to go beyond planning and confirm their trip. has debuted a campaign encouraging consumers to go beyond planning a trip. Produced by, Anomaly, the push celebrates those who turn their travel into action by pressing the Confirm button instead of just pinning, posting, and swiping on social media.

Themed Be a Booker, the exercise has rolled out on a national level across television and select online channels with a series of advertisements in fifteen, thirty, and sixty-second formats. Mindshare has been tasked with managing the television buys for said initiative.

“The amount of travel content consumed by those dreaming of travel is higher than ever. We want to inspire bookers and assure them that we’ll do all the work to take the friction out of the travel process and help them plan a seamless trip,” said Pepijn Rijvers, CMO of

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