World Branding Forum

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Mars Wrigley's gum brand, EXTRA has portrayed an exaggerated version of the post-lockdown mood in their latest spot Mars Wrigley UK has released a new...

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Branding Featured News

Mars Grows Wrigley Business in the United States

Olivia Pearce

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

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Advertising Campaigns Featured General

Mars Unveils Innovative Treats for a Memorable Valentine’s Day Season

Jordan

February 8, 2024March 22, 2024

Mars, the creator of beloved brands such as DOVE®, M&M’S®, and LIFESAVERS®, has introduced its most indulgent and innovative Valentine’s Day lineup.

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Featured Marketing News

Mars Unwraps Partnership with Alibaba for China

Joshua Hughes

June 30, 2016June 30, 2016

All Mars brands in China including Dove, Snickers, M&M's, Extra, Pedigree, and Royal Canin will be available via Alibaba’s platforms. Mars has inked an innovative...

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Featured General News

M&M Campaign: For All Funkind

Olivia Pearce

September 28, 2022September 28, 2022

Earlier this year, M&M’s updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes “Mr.” and “Ms.”...

Events

WBF

September 28, 2021April 6, 2022

CONTENTS

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Campaigns Featured News

Skittles gives up its signature rainbow for its latest Pride Packs

Olivia Pearce

May 21, 2020

Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ Community This June, Skittles is giving up its signature rainbow by removing the...

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Advertising Branding Industry

DDB Worldwide Named #2 Most Creative Network at Cannes 2019

Anisha Kapoor

June 25, 2019

DDB Worldwide was awarded 70 Lions across 16 offices in 11 countries DDB Worldwide came in second globally and was given multiple top honours at...

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Advertising Industry

Leo Burnett Unveils 2018 Cannes Lions Film Festival Predictions

Anisha Kapoor

June 12, 2018

Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20...

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Featured Marketing News

Integer Elevates Tisha Pedrazzini and Dani Coplen

Anisha Kapoor

August 1, 2017August 1, 2017

Integer has promoted two executives in Denver, who will help guide the agency’s evolution from shopper marketing to commerce marketing. The Integer Group has promoted...