Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change

Leo Burnett Worldwide published its 31st annual Cannes Predictions, forecasting the top 20 contenders ahead of the 65th Cannes Lions International Festival of Creativity, the industry’s most prestigious global awards show. The festival will be held in Cannes, France, from 18-22 June, 2018.

The annual prediction has a track record of nearly 85% accuracy in predicting campaigns with a strong likelihood of winning a coveted Lion. The list is curated by Leo Burnett Worldwide Executive Chairman & Global Chief Creative Officer, Mark Tutssel. Tutssel will return as a Cannes Lions jury president for the fifth time this year, presiding over the inaugural jury for the newly created Sustainable Development Goals Lions.

“It is an exciting year of change at Cannes, with newly simplified award tracks which will allow us to be more focused than ever on recognising bold creativity. As the industry shifts beneath our feet, it is important that we pause to acknowledge the truly innovative ideas and brilliant people who are creating work that drives impactful business results and, in some cases, contributes to the betterment of humankind.”

The Cannes Predictions list is a compilation of a yearlong evaluation of brand work that reflects global trends fueling the industry.

Full List of the Top 20 Cannes Contenders:

  1. P&G Tide “It’s a Tide Ad” // P&G (USA)
  2. NikeBreaking2” // Wieden + Kennedy (Portland USA)
  3. Orange TelecomNow or Never” // FP7/CAI (Cairo, Egypt)
  4. KFCFCK” // Mother (London, UK)
  5. Palau Legacy ProjectPalau Pledge” // Host/Havas (Sydney, Australia)
  6. National Safety CouncilPrescribed to Death” // Energy BBDO (Chicago, USA)
  7. EDEKAThe Most German Supermarket” // Jung von Matt (Hamburg, Germany)
  8. Downtown RecordsLive Looper” // BBDO (New York, USA)
  9. AudiClowns” // Audi (UK)
  10. The TimesJFK – Unsilenced” // Rothco – Accenture Interactive (Dublin, Ireland)
  11. Mars Wrigley Confectionary – Skittles “Exclusive the Rainbow” // DDB (Chicago, USA)
  12. CadburyMum’s Birthday” // VCCP (London, UK)
  13. IKEAThe Human Catalogue” // IKEA (Singapore, Singapore)
  14. SnaptivitySnaptivity App” // R/GA (London, UK)
  15. Apple HomePod “Welcome Home” // TBWA/Media Arts Lab (Los Angeles, USA)
  16. Burger KingScary Clown Night” // LOLA MullenLowe (Madrid, Spain)
  17. LADBible & Plastic OceansTrash Isles” // AMV BBDO (London, UK)
  18. Mars NZ – Pedigree “Pedigree SelfieSTIX” // Colenso BBDO (Auckland, New Zealand)
  19. P&G “The Talk” // BBDO (New York, USA)
  20. Nike “Nothing Beats a Londoner” // Wieden + Kennedy (London, UK)
Translate »