World Branding Forum

Read Time:3 Minute, 22 Second

LEGO has unveiled a dazzling new set: Vincent van Gogh’s Sunflowers reimagined in LEGO bricks! Now, you can build your own version of this iconic masterpiece. From the swirling impasto brushstrokes to the precise number of petals on each vibrant bloom, LEGO has captured the intricate details of van Gogh’s painting, bringing this beloved artwork to life uniquely and playfully.

Read Time:4 Minute, 46 Second

Brick by Brick: LEGO Sustainability Revolution

Jordan

September 2, 2024September 26, 2024

The LEGO Group has recognised the need for sustainable practices and has taken significant steps to reduce its environmental footprint. In recent years, the company has invested heavily in research and development to explore alternative materials for its iconic bricks.

Read Time:3 Minute, 26 Second

Featured General News

Building Acceptance: LEGO New Initiatives To Celebrate World Autism Day

Nurul Rustam

April 2, 2024April 3, 2024

The LEGO Group and LEGO Foundation have announced a series of initiatives set to debut at LEGO Stores, the LEGO House in commemoration of the...

Read Time:3 Minute, 30 Second

Featured News Press Release Public Relations Technology

Big Talk From Small LEGO – Toy Company CEO Tops the Nordic Leader Speaker Index

WBF

September 22, 2023

The AI analysis looked into ten Nordic company leaders’ speaking skills, assessing six factors to measure the speaker’s impactfulness. The leaders analyzed represent the most valuable...

Read Time:1 Minute, 27 Second

Branding General Marketing News

LEGO VIP Programme Rebrands to LEGO Insiders

Ashley Ooi

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The...

Read Time:1 Minute, 27 Second

General News Technology

LEGO and Gameloft Launch Virtual Gaming Zone for Kids

Ashley Ooi

June 21, 2023

The LEGO Group has collaborated with Gameloft for brands to unveil a new online LEGO gaming experience for kids. Part of the LEGO Friends world,...

Read Time:3 Minute, 24 Second

Featured General News

Lego Works to Remove Bias From it’s Toys

Joshua Hughes

October 11, 2021

Lego announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found that attitudes to play and...

Read Time:2 Minute, 42 Second

LEGO Group extends partnership and commitment to Singapore

Olivia Pearce

August 10, 2021

LEGO Group will continue to invest in locating and developing key digital and creative teams at its Singapore Hub which originally opened in 2013 The...

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Campaigns Featured News

The LEGO Group reveals first prototype brick made from recycled plastic

Olivia Pearce

June 29, 2021

LEGO Group's new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material The LEGO Group has unveiled...

Read Time:2 Minute, 9 Second

Campaigns Featured News

LEGO celebrates self-expression with Billy Porter in its latest campaign

Olivia Pearce

March 18, 2021March 18, 2021

LEGO's second in a new series of four films sees Billy Porter showcase his new red carpet look inspired by self-love, happiness and two children...

Read Time:1 Minute, 45 Second

Advertising Campaigns Featured News

LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow

Eliza Jane

March 11, 2021

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating...

Read Time:2 Minute, 4 Second

Campaigns Featured News

LEGO Group partners cultural creators to showcase children’s creativity

Olivia Pearce

March 1, 2021March 1, 2021

LEGO Group showcases children’s creativity and inspires them to 'Rebuild the World' Award-winning US perspective artist Alexa Meade has unveiled her latest work, a new...