World Branding Forum

Read Time:3 Minute, 17 Second

Luxury stocks tumble as Kering warns of Asian profit decline The stock of the French luxury conglomerate Kering experienced a significant 14% decline on Tuesday,...

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Branding Featured General News

Gucci Owner Kering Buys 30% Of Valentino for €1.7 Billion

Maheen Fatima

August 1, 2023

French luxury agglomerate group Kering has acquired 30% of the Italian house Valentino shares for €1.7 billion. With this binding agreement, the brand hands over...

Read Time:6 Minute, 26 Second

Branding Fashion Featured

Jin of BTS Named New Global Brand Ambassador for Gucci

Jordan

August 8, 2024August 16, 2024

Gucci has named South Korean singer and songwriter Kim Seok-jin, well-known as Jin, from the supergroup BTS, as its new Global Brand Ambassador. Can Jin’s star power revitalise Gucci’s sales amidst fierce competition?

Read Time:2 Minute, 58 Second

Fashion General Industry News

Hermès Shines: Birkin Handbag Sales Surge Ahead of Competitors

Nurul Rustam

July 29, 2024July 29, 2024

Hermès is defying gravity in the luxury market. While competitors struggle to stay afloat, this iconic brand soars to new heights. Discover the secrets behind Hermes’ enduring success and how it’s changing the game.

Read Time:4 Minute, 2 Second

General Industry News

Luxury Brands Adapt With Price Cuts in China

Nurul Rustam

June 18, 2024June 18, 2024

Several luxury brands in China are offering unprecedented discounts on their products, highlighting a rising concern over unsold inventory as local consumers reduce their spending....

Read Time:4 Minute, 43 Second

General Industry Marketing News

The Luxury Dilemma: Billions in Unsold Inventory Challenge High-End Brands

Nurul Rustam

April 3, 2024

The problem of surplus inventory is typically linked with fast fashion and ultra-fast fashion retailers, attributable to their swift production cycles and the continual demand...

Read Time:3 Minute, 12 Second

Advertising Branding Campaigns Featured News

Demon Slayer x Crocs: Intermixing Anime With Footwear Series

Maheen Fatima

October 26, 2023October 26, 2023

While stepping into the universe of animation, super cool footwear Crocs shake hands with a Japanese manga series 'Demon Slayer.' Being the fastest-selling manga of...

Read Time:2 Minute, 15 Second

Featured General News

Gousto on Track for Record Profit Despite Economic Headwinds

Maheen Fatima

September 19, 2023

Recipe box company Gousto is on the verge of experiencing booming profit despite the flickering economic situation. The pandemic has fueled inflation and recession around...

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Featured General News

Coach’s Parent Company Tapestry To Buy Michael Kors For $8.5 Billion

Maheen Fatima

August 16, 2023

On August 10th, American multinational luxury fashion-holding Tapestry made a startling announcement regarding challenging large European rivals. The Coach retailer of luxury handbags and accessories...

Read Time:1 Minute, 24 Second

Advertising Featured

Warner Hotels Launches New Ad

Anisha Kapoor

December 20, 2022January 3, 2023

Warner Hotels launches a new ad campaign to promote it's adults-only hotels. Teaming up with advertising agency, Now, Warner has created a parallel universe, Hollywood...

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Featured General Marketing News

Gucci stores to accept cryptocurrencies

Olivia Pearce

May 9, 2022

Gucci Customers will soon be able to pay for luxury fashion using a number of cryptocurrencies, including Bitcoin, Ethereum and Litecoin. The service will be...

Read Time:1 Minute, 36 Second

Advertising Campaigns Featured News

Nathan’s Famous partners Andy Cohen in new video campaign

Joshua Hughes

March 11, 2021March 11, 2021

Nathan's Famous and Andy Cohen showcases how the brand can help bring people together and foster genuine moments of connection Earlier this year, Nathan's Famous, the iconic...