World Branding Forum

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Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million),...

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Campaigns Featured News

Campari brings Red Passion to life with Wunderman Thompson

Olivia Pearce

October 7, 2020October 7, 2020

Campari encourages its consumers to follow their passions in a series of films featuring pioneering artists from across the globe Campari, the iconic Italian red...

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Campari Welcomes Fans to Enter the Red

Joshua Hughes

February 5, 2019February 6, 2019

Campari has added to its Red Diaries series with a new short film starring actress, Ana De Armas, and television star, Lorenzo Richelmy. Italian aperitif...

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Clive Owen Stars in Campari Red Diaries Campaign

Joshua Hughes

January 26, 2017

Bartenders Serve as Narrators in 12 Short Films that Reveal the Creation of Campari Cocktails Campari unveils its campaign Campari Red Diaries, via the launch...

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Featured Marketing News

Campari Casts Clive Owen for Killer in Red Campaign

Anisha Kapoor

October 12, 2016October 12, 2016

Celebrating the debut of Campari Red Diaries, the campaign by the alcohol giant features Clive Owen and is directed by Paolo Sorrentino. Campari, the iconic red...

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Branding Campaigns Featured News Videos

Kate Hudson Puts the Sweet in BitterSweet by Campari

Olivia Pearce

September 29, 2015September 29, 2015

The Hollywood star signs on as the official face of the brand’s 2016 calendar and BitterSweet campaign set to embody the apéritif’s concept of duality...

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Branding Featured Marketing News Public Relations

Campari Reveals 2015 Calendar Cover Image and Launch Date

Anisha Kapoor

October 15, 2014July 4, 2023

Campari today unveiled the cover image for its 2015 Calendar, entitled ‘Mythology Mixology’. The brand also confirmed that the official unveil date for the next...

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Advertising Branding Entertainment Featured General News

Cointreau and Aubrey Plaza Making Your Summer Marga-Right With Margaritas

Maheen Fatima

June 16, 2023

As Plaza said, "the only way to make them marga-right starts with three ingredients: Cointreau, tequila and fresh lime juice." On its 75th anniversary, the...

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Campaigns Featured News

SKYY Vodka and John Cena Celebrate America’s Independence

Olivia Pearce

July 4, 2019

SKYY Vodka partners with the National Diversity Council to #SparkChange this American Independence Day Here's one thing Americans have in common: most of their firework...

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SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...

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Campaigns Featured News

Grand Marnier “Live Grand” Brand Campaign Taps Famed Director Joseph Kahn

Olivia Pearce

March 6, 2018March 6, 2018

Acclaimed Video Visionary Reintroduces Grand Marnier Luxurious French Spirit to Contemporary Audience Grand Marnier, an award-winning French luxury liqueur brand, is enlisting the visual dynamism...

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Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...