World Branding Forum

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Twitch streamers join forces with Bounty, the quicker picker-upper because messes aren’t limited to the kitchen Bounty partners Twitch for every gamer out there. Every...

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Branding Featured News

Bounty Makes Messes Fuss-Free with Kristin Cavallari

Olivia Pearce

October 18, 2016October 18, 2016

Paper towel brand, Bounty, has partnered with designer and New York Times bestselling author, Kristin Cavallari, to make cleaning fuss-free. Bounty, the paper towel brand under...

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Branding Featured Marketing News Public Relations Videos

Bounty Celebrates 50 Years of Innovation as Leader in the Paper Towel Industry

Anisha Kapoor

May 5, 2015July 4, 2023

Brand Celebrates Half-Century Anniversary by Opening Up a Diner for a Day and Unveiling a New Nostalgic Video that Highlights 50 Years of Clean Up...

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Beauty Branding Marketing

A Touch of Aesop in Suzhou’s Timeless Charm

Jordan

October 18, 2024October 18, 2024

Aesop, the Australian luxury skin, hair and body care brand, has opened its first-ever shop in Suzhou, Jiangsu. Aesop’s Shenzhen store is a futuristic ode to avant-garde architecture of the 1960s and 1970s.

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Advertising Branding Campaigns Featured General

How Maybelline is highlighting online Toxic Environment

Maheen Fatima

February 22, 2023February 22, 2023

Maybelline New York has launched an awareness campaign highlighting toxic culture in online gaming platforms. This environment explicitly impacts women, non-binary people, and...

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Campaigns Featured News

Procter & Gamble and Major League Soccer announces partnership

Joshua Hughes

April 15, 2021

P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society As Major League...

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Campaigns Featured News

Dole Wins Grand Marshall Award at 2018 Tournament of Roses Parade

Olivia Pearce

January 2, 2018January 2, 2018

The Dole Float Celebrates the Company's Commitment to the Community, the Environment and Sustainability Dole Packaged Foods announced that its 2018 Rose Parade float, Sharing Nature's...

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Lucasfilm Unveils World Premiere of Betrayed Trailer

Deborah Joy Peter

October 7, 2016October 8, 2016

The Lucasfilm trailer reveals a first look at the prequel to the upcoming Star Wars: The Old Republic – Knights of the Eternal Throne. Lucasfilm...

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Branding Featured News

The Ritz-Carlton Takes its Residences to Waikiki

Deborah Joy Peter

July 19, 2016July 19, 2016

The latest addition to the Waikiki skyline, the new Ritz-Carlton property features ocean views, global cuisines, and innovative facilities. The Ritz-Carlton Residences has opened its Waikiki Beach...

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Advertising Featured News Videos

Procter & Gamble Comes out Strong with 10.3 Million Views

Joshua Hughes

May 6, 2016May 6, 2016

The Procter & Gamble push was created for its Tide, Pampers, and Bounty brands and is inspired by the Rio 2016 Olympic Games. Procter &...

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Advertising Branding Campaigns Featured News Videos

Nature’s Power Revealed in New Old Spice Fresher Collection Marketing Campaign

Olivia Pearce

February 5, 2015July 4, 2023

Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine, offering prizes in exchange for bountiful nature items. Harnessing...