World Branding Forum

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Paris is undeniably the world's sporting epicentre this summer, with Olympic events across the city. Amidst this global spectacle, Japanese sports giant Asics has made...

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Branding General

Asics MetaSpeed: Your Ultimate Companion for Breaking Personal Best

Nurul Rustam

February 29, 2024

The latest METASPEED™ Sky Paris and Edge Paris running shoes from Asics assure to optimize both comfort and performance. People who hit the pavement usually...

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Advertising Campaigns Featured News

ASICS and Novak Djokovic unveils a special collaboration film

Joshua Hughes

May 10, 2021

ASICS and Novak Djokovic are relaying the positive effect of pushing body and mind forward – regardless of the circumstance ASICS and Novak Djokovic have...

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Campaigns Featured News

ASICS returns to its roots to uplift the world through sports

Eliza Jane

January 19, 2021

As the world faces the risk of a mental health pandemic, ASICS renews its commitment to move minds through sport As the world faces the...

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Branding Featured News

ASICS announces the launch of its ten-year long-term vision

Olivia Pearce

November 30, 2020November 30, 2020

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis ASICS...

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Campaigns Featured News

ASICS pursues 100% renewable energy with RE100

Olivia Pearce

September 24, 2020September 24, 2020

ASICS aims to achieve a goal of reducing greenhouse gas emissions at business locations by 38% from 2015 levels by 2030 ASICS is pleased to...

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Featured Marketing News

Asics releases its revolutionary face cover for runners

Olivia Pearce

August 3, 2020

The Asics Runners Face Cover has been designed by the Asics Institute of Sport Science specifically for runners with performance, comfort, and protection at the...

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Asics study finds the world has fallen in love with running amid pandemic

Olivia Pearce

June 11, 2020

Asics announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond Amidst the...

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Branding Featured News Technology

Asics announces its latest investment in man-made spider silk

Thomas Ng

May 21, 2020May 21, 2020

Asics Ventures invests in Israeli synthetic spider silk startup, Seevix Material Sciences Asics Corporation, a sports equipment company, has announced that its investment subsidiary, Asics Ventures...

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Asics moves to Virtual Reality to launch Olympics shoe range

Thomas Ng

April 21, 2020

The Asics Innovation Summit moves to Virtual Reality for the announcement of three new performance shoes Asics, a sports equipment company, has announced 3 revolutionary new...

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Advertising Featured News Videos

ASICS Debuts Next Phase of I Move Me Push

Joshua Hughes

October 30, 2018October 30, 2018

The new ASICS campaign taps a cast of storytellers to share stories inspired by movement. It entails a robust digital and social footprint. ASICS has...

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Branding Featured News

Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...