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Puma’s first-ever worldwide basketball campaign marks a significant step in the brand’s efforts to ignite the future of its hoops division.
Puma’s “Forever. Faster. – See The Game Like We Do” basketball campaign emphasizes a unique perspective on the sport. It encourages fans to view the game with the same unwavering determination and love for the sport that Puma embodies.
The campaign highlights renowned basketball athletes, including Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton. The campaign delves into each player’s perspective on the game and how they collectively embody Puma’s “Forever. Faster” mantra.
According to Max Staiger, global head of Puma basketball, the brand has always aimed to showcase basketball through the eyes of the players. Puma has created authentic and impactful content and products that resonate with basketball fans by understanding the game from their perspective, both on and off the court.
“This campaign marks the first time we unite our full narrative, highlighting how Stewie, Melo, Flau’Jae, Scoot, and Tyrese exemplify Puma Hoops’ bold and inclusive spirit.”
Puma’s basketball history dates back to 1973, when the brand partnered with legendary basketball players and introduced groundbreaking shoes like the iconic Clyde model. After a hiatus, the brand reentered the basketball market in 2018 with a renewed commitment to combining sports and culture, introducing new athletes and pushing the boundaries of basketball technology and product innovation.
Richard Teyssier, brand and marketing vice president, stated: “This campaign sends a clear message to the world that Puma is fully committed to basketball. It reflects our relentless passion for the game and the level of investment we’re making to establish ourselves as a powerhouse while continuing to build our legacy.”
“This focused campaign will reinforce our message throughout the business and amplify our brand’s holistic vision, he added”
The campaign will have a vast reach, including out-of-home advertising in main cities like New York, Los Angeles, Charlotte and Miami. Apart from that, the social media and television channels will be involved in this act. Additionally, a partnership with the NBA will ensure the campaign reaches basketball fans worldwide,
Step onto the court with Puma, where the lines blur between sport and culture. Embrace the game’s unique perspective, fueled by the passion and determination that define Puma Hoops. Forever. Faster. The future of basketball is here.
