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Hailey Bieber’s Rhode skincare line is growing again with the introduction of Barrier Butter, a new moisturizer designed to enhance skin health and hydration. To celebrate the launch, Rhode has teamed up with the legendary ‘90s supermodel Claudia Schiffer, who features in the campaign for Barrier Butter.
Barrier Butter Moisture Balm is the newest addition to Rhode’s skincare line. This luxurious balm perfectly complements the brand’s minimalist philosophy, offering a simple yet effective solution for dry skin. Hailey Bieber, the founder of Rhode, explained her decision to include Barrier Butter in the product lineup. “I’ve always mentioned using a rich, balmy product as part of my skincare routine, especially in the winter,” she said. “It’s the key to keeping my skin hydrated and plump.”
In an interview, a well-known supermodel, Claudia Schiffer stated, “I frequently experience days when my skin is notably drier, and the luxurious, buttery texture of Barrier Butter is ideal for intensive moisture replenishment. When my skin has been subjected to the drying effects of makeup during photoshoots, Barrier Butter acts as a powerful hydration boost overnight.
Barrier Butter boasts a potent hydrating formula that includes hyaluronic acid (with five different molecular weights), polyglutamic acid, murumuru butter, and ceramides. This blend delivers intense hydration and helps lock in moisture. The balm has a rich but lightweight texture, making it perfect as the last step in your skincare routine or for targeting dry areas, just as Hailey Bieber and Claudia Schiffer suggest.
Hailey Bieber has always dreamed of creating a product like Barrier Butter for Rhode. She explained that her passion for the brand’s products drives her meticulous approach to product development. “The product development team hates to see me coming because I’m so picky and demanding,” she joked. “But it’s all for a good reason. I want every product to be as perfect as possible.”
Rhode and Hailey Bieber promise that incorporating Barrier Balm as the last step in your nighttime skincare routine will leave you with softer and plumper skin in the morning. You can expect to wake up with no peeling or dullness. Additionally, Barrier Balm is dermatologist-tested, non-comedogenic, and has the Seal of Acceptance™ from the National Eczema Association, making it suitable for even the most sensitive skin.
One of the best things about Barrier Butter is its versatility. While it’s designed for the face, you can also use it as a body moisturiser for dry areas like your elbows, hands, and knees. This launch marks the first time Rhode has offered Barrier Butter in two sizes: a 1.35 oz “on-the-go” version ($22) and a 5 oz “on-the-shelf” version ($38). You can keep one on your vanity for daily use and another in your bag for travel or on-the-go hydration.
Ready to add Barrier Butter to your skincare routine? Visit the Rhode Beauty website and join the waitlist. By doing so, you’ll be among the first to know when this exciting new product is officially launched.
