World Branding Forum

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From being the fastest-growing fashion hub in the UK to unending popularity among Gen Z shoppers, Shein UK never disappoints in serving trending designs at...

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Advertising Branding Featured General News

Heinz unveils Ketchup and Ranch in the Same Bottle Inspired by Taylor Swift

Maheen Fatima

October 4, 2023

While presenting "a new era for Heinz" this food company honours Taylor Swift’s condiment choices with its limited edition of "Ketchup And Seemingly Ranch." Taylor...

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Advertising Branding Featured General News

Pixel 8: Google’s Prime Opportunity to Unify Its AI Concepts

Maheen Fatima

October 3, 2023

Google is gearing up to launch its Pixel 8 series, and the tech giant is doubling down on AI integration to set its new smartphones...

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Advertising Branding Featured General News

Who Gives a Crap Reimagined Winnie the Pooh Woodland Without Trees

Maheen Fatima

October 3, 2023

Oh God! Winnie the Pooh Hundred Acre Wood is gone! But Where? Hence, to answer this ambiguous question,' Who Gives A Crap' a toilet paper...

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Branding Design Featured General News

The Evolution of the Coca-Cola Glass Bottle: From 1899 to 2023

Maheen Fatima

October 2, 2023

Undoubtedly, Coca-Cola has won the battle against its competitors to create the world's instantly recognisable Coca-Cola glass bottle. As Andy Warhol said, "What's great about...

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Branding Featured News

Estée Lauder Acquires Minor Investment in China’s Code Mint

Ashley Ooi

September 27, 2023

New Incubation Ventures (NIV), an early-stage investment and incubation arm of The Estée Lauder Companies, has acquired stakes in Chinese skincare and makeup brand Code...

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Branding Featured Marketing News

Playboy Steps Into Vodka Market With Play Hard Seltzer Line

Maheen Fatima

September 27, 2023

Playboy, a male-oriented lifestyle and fashion brand, is encroaching on the vodka market. Launching its vodka seltzer line Play Hard, the branching into alcoholic beverages...

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Advertising Branding General News Press Release Public Relations

Golden Drum, Festival of Creativity, Has Announced an Increase of Entries Received Into the 2023 Competition

WBF

September 27, 2023

The Golden Drum competition records an increase of entries with the highest number of works entered by Ukraine, followed by Romania, Poland, Slovakia, Hungary and...

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Advertising Branding Campaigns Entertainment Marketing

Anytime Fitness Encourages Australians to ‘Find Your Fit’

Ashley Ooi

September 26, 2023

Working with agency of record The Hallway, Anytime Fitness Australia has launched their latest campaign to help people find their fit. Titled ‘Find Your Fit’,...

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Branding Featured General News

Little Mistress Is Now in the Hands of Poeticgem Group

Maheen Fatima

September 26, 2023

Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little Mistress....

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Branding Featured News Technology

airasia Digital Rebrands to MOVE Digital, Travel App Follows Suit

Ashley Ooi

September 25, 2023

Malaysian low-cost airline airasia has recently announced the rebranding of its digital arm, pivoting from airasia Digital to MOVE Digital. According to an official statement,...