World Branding Forum

Read Time:1 Minute, 42 Second

As electric vehicle (EV) adoption rates increase alongside the influx of new models, Google Maps is taking it one step further. The Google Maps Android...

Read Time:3 Minute, 58 Second

Branding Campaigns Featured News Press Release Public Relations

Income Insurance Moves Into Music With the Launch of a Heart-Wrenching Rock Anthem ‘Fallin’ Apart’

WBF

August 24, 2023August 24, 2023

Singapore, 22 August 2023 – Income Insurance has released ‘Fallin’ Apart’, a brand new single and music video commissioned from a famous 2000’s rock band The...

Read Time:1 Minute, 22 Second

Advertising Branding Campaigns Featured News

JD Sports to Take Complete Ownership of Poland’s MIG

Maheen Fatima

August 23, 2023August 23, 2023

JD Sports, the leading sports fashion retailer, disclosed that it will acquire the remaining 40% share in Marketing Investment Group (MIG). Consequently, this makes it...

Read Time:1 Minute, 21 Second

Branding Campaigns Featured Marketing

Elephant Atta and krow Group Release Touching Family-Centred Campaign

Ashley Ooi

August 23, 2023

UK ethnic flour brand Elephant Atta shines a spotlight on South Asian families in its new campaign, ‘Home Is Where The Elephant Atta Is’. Developed...

Read Time:1 Minute, 43 Second

Advertising Branding Campaigns Featured News

Marks and Spencer Starts Sparks Super Saturday to Reward 5,000 Customers

Maheen Fatima

August 22, 2023August 18, 2023

What's more rewarding than giving someone an opportunity to get shopping for free? That's why Marks and Spencer are supersizing it by giving away a...

Read Time:1 Minute, 45 Second

Advertising Branding Featured General News

Samsung Campaign Uses Digital Billboard to Hang 3D Foldable Phone

Maheen Fatima

August 21, 2023August 18, 2023

As Samsung rolls out its new flip-flop Galaxy Z Fold5 and Galaxy Z Flip 5, it adopts a creative way to advertise this new launch. To...

Read Time:1 Minute, 24 Second

Advertising Branding Campaigns Featured News

Tu Clothing Adopts Cardboard Hangers to Save 103 Tonnes of Plastic

Maheen Fatima

August 21, 2023August 18, 2023

The sixth largest clothing retailer in the UK, Sainsbury's Tu Clothing, has scraped plastic hangers all across its baby range. Following this big initiative, the brand...

Read Time:2 Minute, 1 Second

Branding Campaigns Design Marketing Technology

Mind-Bending Swatch Campaign Asks What If It Was a Square

Ashley Ooi

August 18, 2023

In a world where everyone is a circle, be a square. At least, that’s what the new Swatch campaign with Sticky Studios imagines. ‘What If’...

Read Time:1 Minute, 49 Second

Featured Marketing News

Dunkin’ Launches Dunkin’ Spiked Iced Coffees and Teas

Ashley Ooi

August 18, 2023

American doughnut company Dunkin’ has launched its new range of Dunkin’ Spiked iced coffees and teas, offering boozy beverages to pair with their sweet treats....

Read Time:1 Minute, 30 Second

Branding General Marketing News

Phase Eight and Hobbs to Upsize Existing Merry Hill Stores

Maheen Fatima

August 17, 2023

Sovereign Centros announces the upsizing of sister brands, Phase Eight and Hobbs, within a perfectly positioned key regional location, Merry Hill. These premium womenswear brands will...

Read Time:1 Minute, 42 Second

Branding Design Marketing News Technology

Exclusive McDonald’s Grimace NFT Collectibles Hit Singapore

Ashley Ooi

August 17, 2023

Ronald McDonald might be the face of the brand, but it’s time for his buddy to shine in a unique McDonald’s Grimace NFT collection coming...

Read Time:1 Minute, 42 Second

Advertising Branding Featured General News

Liverpool One Inaugurates Marks and Spencer Flagship Store

Maheen Fatima

August 17, 2023

Liverpool One, a leading retail and leisure destination, has unveiled a 70,000 sq feet Marks and Spencer store at South John Street. The new M&S store marks...