World Branding Forum

February 27, 2020

Skechers style range feature Goodyear rubber technology outsoles for enhanced grip, stability and durability Global footwear brand Skechers is building on the technology in its...

Read Time:2 Minute, 29 Second

Advertising Industry

GALLEGOS United harnesses expertise of two senior team members

Anisha Kapoor

February 27, 2020

GALLEGOS United welcomes Brenda Schneider as Group Account Director and Becky Peterhansen as Director Of Social Engagement & Content Award-winning creative advertising agency GALLEGOS United,...

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Advertising Industry

Zimmerman fortifies creative chops with Wade Alger as CCO

Joshua Hughes

February 27, 2020

Zimmerman hires former GEICO creative lead to drive immersive commerce approach Zimmerman Advertising, an Omnicom Group company, has appointed Wade Alger as its new Chief...

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Banana Republic features boundary-breakers in its March campaign

February 27, 2020February 27, 2020

Banana Republic WORK WHERE? campaign celebrates modern work And International Women's Day This March, Banana Republic, a clothing and accessories retailer, celebrates WORK WHERE?—an unconventional...

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Branding Featured News

Jif and GIPHY say there’s only one Jif – and it’s peanut butter

Jif and GIPHY team up in teaching the world the difference between the two words "If you have ever called a .GIF a Jif, we...

Read Time:2 Minute, 33 Second

Gatorade unveils “Goat Camp” where athletes go to become great

Gatorade releases 2020 international campaign with new campaign featuring Leo Messi, Serena Williams, Usain Bolt and Michael Jordan Gatorade is committed to boost elite athletes...

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Lay’s partners The Voice and John Legend to debut team of flavours

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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TUMI taps actor Daniel Henney for global film series

TUMI, a leading international travel and lifestyle brand, released today the first instalment starring film and television star Daniel Henney, in an upcoming series entitled...

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Marketing News

Grey New York appointed creative agency of record of Discover

Anisha Kapoor