World Branding Forum

Read Time:1 Minute, 31 Second

Shot by former pro-skateboarder, Colin Kennedy, the spot follows a two-year-old named Sonny as he explores his surroundings The North Face has unveiled a commercial...

Read Time:58 Second

Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

Read Time:1 Minute, 55 Second

Campaigns Featured News Social Media Videos

Ace Reminds Shoppers Why It’s Still the Place

Thomas Ng

March 3, 2016March 4, 2016

Debuting across television and digital channels, the new advertising push features real-life owners, associates, and customers of the brand Ace Hardware has rolled out a...

Read Time:1 Minute, 22 Second

Branding Campaigns Featured News

Banana Republic Slips into Spring with Love

Deborah Joy Peter

March 3, 2016March 3, 2016

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...

Read Time:1 Minute, 48 Second

Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

Read Time:1 Minute, 19 Second

Advertising Featured Marketing News

Sony Pictures Partners WWE Studios for Surf’s Up 2

Joshua Hughes

March 2, 2016March 2, 2016

Both companies are co-financing and producing the sequel expected to premiere in 2017, in time for the original film’s tenth anniversary Sony Pictures Animation and...

Read Time:1 Minute, 17 Second

Porter Novelli Names Nick Propper New Global COO

Anisha Kapoor

March 2, 2016March 2, 2016

Stationed at the London office initially, Nick Propper will relocate to New York within the year. He will sit on the executive committee Porter Novelli has chosen...

Read Time:2 Minute, 14 Second

Branding Industry News

Hotels.com Redefines UK Traveller with 2015 Index

Deborah Joy Peter

March 2, 2016March 3, 2016

British globetrotters enjoyed lower prices in over half of the destinations featured on the Index due to the increased strength of the Pound Hotels.com has...

Read Time:1 Minute, 8 Second

Branding Design Featured News

Macy’s Lifts Hard Shell to Reveal Athletic Collection

Olivia Pearce

March 1, 2016March 1, 2016

Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

Read Time:1 Minute, 15 Second

Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

Read Time:1 Minute, 2 Second

Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

Read Time:1 Minute, 8 Second

Branding Campaigns Featured News

Groupon Celebrates Milestone with A Billion Thanks!

Deborah Joy Peter

March 1, 2016March 1, 2016

To commemorate the achievement, Groupon launched A Billion Thanks!—an up to 80 percent off sale featuring nearly 50,000 deals Groupon has touched the one billionth...