World Branding Forum

Read Time:1 Minute, 36 Second

The new ad campaign includes television, print, and digital elements as well as Hollywood icon and return spokesperson, Kirstie Alley Weight loss giant, Jenny Craig,...

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Branding Design Featured News

AC Hotels by Marriott Maps Global Expansion

Olivia Pearce

January 5, 2016January 5, 2016

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

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Advertising Industry News

Nielsen and Westwood One Vote for Radio Partnership

Deborah Joy Peter

January 5, 2016January 5, 2016

The tie-up allows the brand to tap into the research giant’s Voter Ratings platform across 18 portable people metre (PPM) markets Nielsen and radio broadcasting player,...

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News Public Relations

H+K Beefs Up Public Relations in Canada

Anisha Kapoor

January 5, 2016January 5, 2016

The WPP agency plans to acquire the assets of Canadian-based public engagement service, Acertys, to expand its North American business WPP-owned public relations and public...

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Advertising Featured News Videos

Lexus Makes Grand Entrance with Tweaked RX

Joshua Hughes

January 4, 2016January 4, 2016

Featuring two television commercials, the push embodies the quality of sophistication associated with a dynamic lifestyle Lexus has rolled out an integrated marketing campaign to...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Verve Mobile Nabs Nokia’s Ollila for Dual Role

Thomas Ng

January 4, 2016January 4, 2016

As General Manager and Chief of Staff, he will work with company lead, Tom Kenney, to grow the innovation team Mobile advertising firm, Verve, has named...

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Marketing News Technology

Accelerize Expands Global Footprint via CAKE

Deborah Joy Peter

January 4, 2016January 4, 2016

Through its digital marketing software division, the firm has added more than 60 new clients across the EMEA, APAC, and LATAM regions Accelerize, through its...