World Branding Forum

Read Time:1 Minute, 19 Second

A global campaign has launched in five markets including the United States, Canada, United Kingdom, Australia, and Germany Tough Mudder has unveiled a new global...

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Branding Campaigns Featured News

Reebok Slips Into Style with DanceOn Partnership

Olivia Pearce

January 13, 2016January 13, 2016

An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection Reebok has teamed up with...

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Branding Campaigns Featured News Videos

Sanuk Catches the Surf with New Jersey’s Peterson

Deborah Joy Peter

January 13, 2016January 13, 2016

Expanding its roster of female ambassadors, the brand has appointed the professional surfer as its most recent addition Deckers Brands owned footwear giant, Sanuk, has added...

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MWWPR Names Werner Executive Vice President

Anisha Kapoor

January 13, 2016January 13, 2016

He will report to President and CEO, Michael Kempner and serve as a key member of the agency's senior executive committee Public relations firm, MWWPR, has...

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Branding Campaigns Featured News Videos

Holland America Line Debuts New Koningsdam Spot

Olivia Pearce

January 12, 2016January 13, 2016

The promotional series aim to ramp up anticipation and provide updates as Ms Koningsdam nears delivery in April 2016 Holland America Line has premiered its third installation in...

Read Time:1 Minute, 17 Second

Advertising Featured News Videos

Gillette Gets Its NFL Groove On with #ShieldMove

Joshua Hughes

January 12, 2016January 12, 2016

The brand's collaboration with the NFL features a tie-up with three key offensive linemen to popularise its #ShieldMove marketing strategy Gillette has forged a partnership with NFL...

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Branding Featured News

DoubleTree North Charleston Opens at Convention Centre

Deborah Joy Peter

January 12, 2016January 12, 2016

Previously Holiday Inn, the property has undergone a $4 million facelift and is owned by Lowcountry Hotels DoubleTree by Hilton has initiated the roll-out of its...

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Advertising News Technology

Grey Group Beefs Up Digital with Vinyl-I Acquisition

Thomas Ng

January 12, 2016January 13, 2016

The Seoul-based creative digital agency incorporates new media technology to enhance the user experience mainly in interactive design Global communications network, Grey Group, has acquired...

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Branding Featured News

Callaway’s Camaro SC600 Flexes Performance Muscle

Deborah Joy Peter

January 11, 2016January 11, 2016

Starting production in 2016, the model is available as a coupe or convertible while coupled with either automatic or manual transmission Callaway Cars has unveiled the Camaro SC600...

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Branding Featured News Videos

Diamond Resorts Sets Stage with Kramer Collaboration

Olivia Pearce

January 11, 2016January 11, 2016

The deal entails an arrangement placing the hotel group’s members in premium position by adding value to the its vacation experiences International hotel chain, Diamond Resorts...

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Advertising Design Featured News

Coke’s Mello Yello Powers Up with NHRA Sponsorship

Joshua Hughes

January 11, 2016January 11, 2016

The beverage’s redesign is part of the brand’s sports marketing strategy surrounding drag racing and latest national marketing push Mello Yello, under The Coca-Cola Company,...