World Branding Forum

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The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

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Snickers Makes Grand Entrance with Big Game Teaser

Joshua Hughes

January 26, 2016January 26, 2016

The first blush of an entire series, the clip features a hungry ‘Marilyn Monroe’ preparing to reprise her iconic Happy Birthday performance Mars Chocolate has...

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Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...

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Featured Marketing News

Hyatt Centric Breaks New Ground with Expansion

Anisha Kapoor

January 26, 2016January 27, 2016

This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States Hyatt Hotels has...

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Butterfinger Matches Boldness to Super Bowl Standards

Joshua Hughes

January 25, 2016January 25, 2016

The brand will cover fines up to $50,000 to celebrate the freedom of expression by Super Bowl players during the Big Game’s pro season Nestlé’s...

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Branding Featured News

Columbia Sportswear Inks Partnership with Man-U

Olivia Pearce

January 25, 2016January 25, 2016

As official sponsor, it will design dual-branded outerwear for various extreme sports activities with the collection set to launch in autumn Columbia Sportswear has been...

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Branding Featured News

Starwood’s St. Regis Heads to The Palm in Dubai

Deborah Joy Peter

January 25, 2016January 25, 2016

The property will feature as a 52-storey hotel offering 289 rooms and suites spanning the first 18 floors and 504 luxury apartments Starwood Hotels &...

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News Public Relations

Weber Shandwick Unveils Key Healthcare Appointments

Thomas Ng

January 25, 2016January 25, 2016

The move includes the elevation of five leads of the firm’s wellness business to spruce up the network's healthcare strategy and solutions Weber Shandwick has...

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Branding Campaigns Featured News Videos

Coca-Cola Unveils One Brand via #TasteTheFeeling

Deborah Joy Peter

January 22, 2016January 23, 2016

The global creative campaign is set to roll out across the brand’s international markets in 2016 using a fully integrated approach Realising a ‘one brand’...

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JW Marriott Debuts Two Bellmen Two Trailer

Joshua Hughes

January 22, 2016January 22, 2016

Shot on location at the JW Marriott Marquis Hotel Dubai, it provides a theatrical look into the bustling world of two bellmen JW Marriott and its...

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Branding Campaigns Featured News

CoverGirl Jazzes Up with Zendaya’s Ambassadorship

Olivia Pearce

January 22, 2016January 22, 2016

In the summer, she will be the face of the brand’s cornerstone collection—its line of Clean products as well as a new mascara variant CoverGirl, under Procter...

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InVNT Promotes Kort to London’s EMEA Office

Anisha Kapoor

January 22, 2016January 22, 2016

He will contribute to overall growth strategy, specifically in the automotive segment, given his deep expertise in the particular area Global brand communications agency, inVNT,...