World Branding Forum

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TfL partners with Buxton Water to commercially rename a Tube station for the first time Transport for London (TfL) has signed a landmark sponsorship deal...

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Advertising Branding Campaigns Featured Industry News Public Relations

FrieslandCampina Asia Wins Gold Stevie Award In 2015 Asia-Pacific Stevie Awards

Olivia Pearce

April 24, 2015July 4, 2023

Drink.Move.BeStrong recognised as a leading regional Corporate Social Responsibility programme FrieslandCampina, one of the world's top five dairy companies, was named the winner of the...

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Branding Featured Marketing News

CKE Restaurants Holdings, Inc. Announces Opening of 300th Restaurant in Middle East

Anisha Kapoor

April 23, 2015July 4, 2023

Milestone Hardee’s location opens in Yanbu Al-Sinaiyah, Saudi Arabia CKE Restaurants Holdings, Inc. (“CKE”), parent company of Hardee’s and Carl’s Jr., has reached a significant...

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Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...

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Advertising Branding Campaigns Featured Marketing News

Dove’s “Choose Beautiful” Campaign, Shot in Five Countries Across the Globe, Goes Viral

Olivia Pearce

April 16, 2015July 4, 2023

Dove's new film inspiring women to reconsider the choices they make about their beauty gets more than 5.5 million views in less than 10 days...

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Branding Design Featured News Public Relations

PepsiCo Design opens its “Mix It Up” space for a week during Milan Design Week

Anisha Kapoor

April 15, 2015July 4, 2023

PepsiCo Collaborates with Leading Global Design Talent for "Mixology 2.0" Showcase PepsiCo Design opened its "Mix It Up" space for a week filled with design...

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Advertising Branding Featured Industry News Technology

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

Thomas Ng

April 14, 2015July 4, 2023

Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...

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Advertising Branding Featured Marketing News Videos

Reebok Signs New Partnership with JJ Watt; Celebrated with 5’1” Box Jump

Joshua Hughes

April 13, 2015July 4, 2023

Global fitness brand Reebok today announced a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of...

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Advertising Branding Featured News Videos

Orapup Packs Puppy Love in First 360-Degree Product Commercial

Olivia Pearce

April 10, 2015July 4, 2023

Tongue-In-Cheek Interactive Video Satirises Advertisers’ Over Reliance on Pets Orapup, the first tongue cleaner to beat bad dog breath, today unveiled the world’s first 360-degree...

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Featured Industry News Social Media Technology

WPP’s Data Alliance and Facebook Partner Globally to Activate Data to Deliver People Based Marketing Solutions and Insights

Thomas Ng

April 9, 2015July 4, 2023

Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions WPP's Data Alliance...

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Advertising Branding Featured Industry Marketing News

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

Anisha Kapoor

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...

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Advertising Branding Featured Industry News Technology

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...