World Branding Forum

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Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

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Campaigns Featured News

Stuart Weitzman Launches Gisele Bündchen Television Commercial

Anisha Kapoor

August 28, 2015

NEW YORK - Stuart Weitzman proudly launches its first television commercial starring the face of the brand, Gisele Bündchen, during this year’s MTV Video Music Awards on...

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Industry News

DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

Olivia Pearce

August 27, 2015

Jim Fielding, Head of Global Consumer Products, to Oversee DWA's Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company's Chief...

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Branding Featured News

Tommy Hilfiger Launches Rafael Nadal Global Brand Ambassadorship

Olivia Pearce

August 27, 2015August 27, 2015

NEW YORK - Tommy Hilfiger, launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance with a pop-up tennis event in Bryant...

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Advertising Featured News

U.S. Growth Offsets Chinese Jitters at Ad Group WPP

Reuters

August 26, 2015August 26, 2015

By Kate Holton LONDON (Reuters) - Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target...

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Featured Marketing News

The Coffee Bean & Tea Leaf Inks Exclusive Deal For China

Anisha Kapoor

August 26, 2015August 26, 2015

LOS ANGELES – The Coffee Bean & Tea Leaf, Southern California's oldest and largest privately-held specialty coffee and tea retailer in the U.S., announces the signing of an exclusive...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Marketing News

Jesse Lin Promoted To Vice Chairman, McCann Worldgroup APAC, And Chairman, MRM//McCann APAC

Anisha Kapoor

August 24, 2015

McCann Worldgroup today announced that Jesse Lin has been promoted to Vice Chairman of McCann Worldgroup Asia Pacific and Chairman of MRM//McCann APAC. Lin continues...

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Featured Industry News

4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

Thomas Ng

August 21, 2015

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...

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News Public Relations

Ketchum Adds Senior Leaders to Singapore Office, Launches Ketchum Change Presence in Asia Pacific

Anisha Kapoor

August 21, 2015

Ketchum, one of the world leaders in communications and public relations, has announced the appointments of two senior level executives at the company's office in...

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Campaigns Featured News Videos

Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015 Ad Campaign

Olivia Pearce

August 20, 2015August 20, 2015

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans,...

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News Public Relations

Beth Balsam to Join Hill+Knowlton Strategies as U.S. CEO

Anisha Kapoor

August 20, 2015

Hill+Knowlton Strategies has announced that Beth Balsam will be joining the firm this autumn as President and CEO of its U.S. operations. The award-winning strategic...