World Branding Forum

Read Time:3 Minute, 48 Second

While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. Brands sponsor sports...

Read Time:3 Minute, 6 Second

Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

Read Time:2 Minute, 27 Second

Design News

Dr. Reddy’s Laboratories Launches New Corporate Brand Identity

Joshua Hughes

July 6, 2015July 6, 2015

Dr. Reddy’s Laboratories has launched a new visual identity and branding, that will guide its actions across the globe with it's new tagline, "Good Health...

Read Time:1 Minute, 47 Second

Branding Featured News

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

Olivia Pearce

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

Read Time:1 Minute, 26 Second

Branding Featured News

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

Olivia Pearce

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...

Read Time:1 Minute, 36 Second

Branding Featured News

GlobeAir signs Formula One’s Nico Hülkenberg as its First Brand Ambassador

Joshua Hughes

July 3, 2015July 3, 2015

GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...

Read Time:3 Minute, 17 Second

Featured Industry News Videos

Y&R Cannes Lions Glory; Won 89 Lions Across More Offices Than Any Other Global Network

Joshua Hughes

July 2, 2015July 2, 2015

Achieves Its Best Performance Ever; Y&R Takes Home the Grand Prix in Media, a First for Turkey Y&R closed out the Cannes Lions Festival of...

Read Time:2 Minute, 28 Second

Advertising Campaigns Featured News Social Media

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Joshua Hughes

July 2, 2015July 2, 2015

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

Read Time:2 Minute, 1 Second

Industry News

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Thomas Ng

July 2, 2015July 2, 2015

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced that Mike Zaneis will...

Read Time:1 Minute, 16 Second

Campaigns Featured News Videos

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

Joshua Hughes

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

Read Time:2 Minute, 6 Second

Branding Featured News

Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

Olivia Pearce

July 1, 2015

Triple-jump champion to promote world-renowned pain reliever in person and on social media Tiger Balm U.S. has finalised an endorsement deal with Olympic triple-jump champion...

Read Time:2 Minute, 12 Second

Industry News

TBWA Appoints Chris Garbutt As Global Creative President

Joshua Hughes

July 1, 2015July 1, 2015

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...