World Branding Forum

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The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...

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Branding Featured Industry News

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Joshua Hughes

October 9, 2014July 4, 2023

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and creative...

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Advertising Featured Industry News Social Media Technology

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Thomas Ng

October 6, 2014July 4, 2023

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

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Branding Featured Industry Marketing News Technology

35% of US Shoppers Make Purchases on Mobile Devices

Thomas Ng

October 6, 2014July 4, 2023

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase. Link...

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Advertising Featured Industry News

Ogilvy & Mather Wins CLIO Network of the Year for Third Year in a Row

Joshua Hughes

October 2, 2014July 4, 2023

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards. This is the third consecutive year O&M has...

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Featured Industry Marketing News Technology

Amazon Tops UK Digital Customer Experience Study

Thomas Ng

October 1, 2014July 4, 2023

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

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Branding Featured Marketing News Public Relations

Dunkin’ Donuts Gives Out Free Coffee on its Global Coffee Day Celebration

Anisha Kapoor

September 29, 2014July 4, 2023

Guests at participating Dunkin' Donuts restaurants in Bulgaria, Germany, Russia and the UK, and participating Dunkin' Coffee restaurants in Spain, can enjoy a free small...

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Branding Design Featured News

Etihad Airways Unveils New Livery On First A380 Aircraft

Olivia Pearce

September 28, 2014July 4, 2023

Etihad Airways, the national airline of the United Arab Emirates (UAE), has unveiled a stunning new livery design which will be introduced across its fleet....

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Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...

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Branding Campaigns Featured Marketing News

Blackglama launches new ad campaign featuring supermodel Hilary Rhoda

Olivia Pearce

September 27, 2014July 4, 2023

Blackglama yesterday launched its newest advertising campaign, as the brand continues to evolve into fashion from celebrities. Since the campaign's inception four decades ago, Blackglama...

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Branding Campaigns Featured Marketing News Social Media Videos

KLM’s Lost and Found Service Video Goes Viral

Olivia Pearce

September 26, 2014July 4, 2023

The Dutch airline's video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views...

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Branding Featured Industry Marketing News

Grey Goose Vodka partners with Virgin Galactic

Anisha Kapoor

September 23, 2014July 4, 2023

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content,...